Canada
My years of hands on experience, in the field, leading sales teams, partnering with marketing, go unmatched and unparalleled. The people I have worked with and the brands that I have represented have made me the consummate professional with a wealth of knowledge in wines and spirits.
Private Members Wine Cellar. Focusing on - Cellaring of our members wine / spirits collections in a temperature controlled environment - Bespoke Catering Events along with Private Member’s Catering - Industry Tasting Events
* Consulting for smaller consignment wine agencies pertaining to listings, tastings, trainings, trade shows etc.
Focused on portfolio brands, increasing sales, visibility, product knowledge. Gaining market share and visibility in store location while increasing sales goals 2%-4% a month
*Focus on wines, port and luxury back bar brands in white table, hotels. National/Chain and Key accounts *Manage provincial objective agreed upon with National Distributor - always focused on growth and expansion *Directly manage the marketing plan and execution including OP budgets spend and ROI *Build distribution programs to influence consumer buying, buyer interaction, buyer social media platforms *Work with National suppliers on trade shows, field visits, partnerships, staff tastings, media relations, office trainings, consumer sampling’s
* Focus on consignment wines and luxury back bar brands in white table cloth, hotels, National and Key Accounts * In charge of forecasting, budgeting, profit/margin growth, promotions for existing and prospective accounts * Part of a National execution focus team at Select breaking down strategy and executing plans for across Canada