New Taipei City, New Taipei City, Taiwan
JD: Report to CEO & conduct each team’s performance to reach agreed KPI. Achievement a. Brand/ marketing: Corporate essence, brand portfolio/ architecture, NPD & annual plan. b. Content: KOL development, video script, shooting, editing & launch plan. c. EC: 1. Traditional: Taobao, TMall, JD, PDD, 1688. 2. Owned media: DouYin, Kuai Shou, Wei Xin, Red Book by live stream. d. Video reediting: Extensive accounts for product selling in DouYin, Kuai Shou, Wei Xin, Red Book. e. Live stream: 5 groups for each product line in daily base. f. KOL/ KOC: Excusive service/ development for product selling. g. Key account: Offline distribution nationwide. h. Finance: Budget control to reach annual goal. i. Administration: Talent recruitment/ training & loyalty program.
www.zhong-group.com a. Advertising Company: To retain & grow business of advertising company which contains 3 business units with both account & creative teams. b. Trading Company: To build/develop own brand awareness & sales volume, and also increase profit for each brand.
JD: To retain Nestle Confectionary & Ice Cream 1. CCS: IMC campaign which included Strategy, TA media behavior, creative idea, digital strategy, KV, social content, KOL selection, POSM, etc. 2. Fruity x LELECHA co-branding Campaign: Included food delivery platform. 3. Uncoated Launch: Focused on Douyin. 4. Cheng Zhen: 2021 Summer Campaign Launch: Same scale as CCS. 5. 8 Cube: 2021 NPD Launch: Same as CCS, but focused on bilibili. 6. 5 Rams/New Canton: 2021 New Brand Launch. Same scale as CCS.
Achievement 1. Arla Baby & Me Organic: The 3rd Organic IMF brand in China which includes 68% growth in 2018 & keep 58% growth in 2019. a. KV/Video/POSM/Social/Production in 2018 & 2019. b. Brand Guideline in 2019. c. Re-launch campaign in 2019(TVC/KV/Video/POSM/Social/Production) 2. Arla Baby & Me Blue Dawn: The brand new launch in China a. KV/Video/POSM/Social/Production in 2018 & 2019. b. Brand Guideline in 2019. c. Design/Packaging/Event/Production/video in 2019. 3. Arla Milex: The Re-launch campaign in 2019 a. KV/Video/POSM/Social/Production in 2018 & 2019. b. Brand Guideline in 2019.