Singapore, Singapore
I’m a Musician, Trainer, Marketer, and UX Practitioner dedicated to helping people and organizations grow, scale, and upskill through efficient marketing, user-centered design, and web design practices through UNGRUMP. Whilst I continually hone my skills, my passion for teaching has grown alongside my professional endeavors. I believe in the power of user experience (UX) principles to enhance not only products but also the learning process. By applying UX approaches, I design my courses to be intuitive, engaging, and tailored to the needs of diverse learners. This allows me to inspire students from all walks of life while fostering an environment where they can thrive. In turn, I often find myself inspired by their resilience, accomplishments, and eagerness to learn. Being multi-hyphenated has been an enriching journey, one that evolved organically as I pursued my passions across various disciplines. My focus on growth extends beyond myself—I apply my skills in UX, marketing, and business strategy to benefit my clients and impart this knowledge to my students. This holistic approach ensures that every project, whether in music, design, marketing, or education, is aligned with user needs and business goals. With an honors degree in Communications and an EMBA from Quantic, I have built a solid foundation in scaling businesses—both my clients' and my own across the globe. I also leverage my business acumen to help local musicians navigate the business world. To further deepen my expertise in UX, I am currently pursuing continued education with the Interaction Design Foundation, ensuring that I stay at the forefront of design thinking and user-centered practices. As I look to the future, my goal is not only personal growth but also to see my clients, students, and peers thrive together.
I'm a lead trainer and course developer with Equinet Academy, one of the fastest growing digital marketing training academies in Singapore. Working with Equinet Academy, I have developed a popular WSQ-certified 2-day course on User Interface & User Experience Design (UI/UX). I also assist with Wordpress Development Trainings, as well as Conversion Rate Optimization Participant profile include business owners, directors, managers and executives from diverse backgrounds and industries, from both the public and private sectors.
UNGRUMP is a collective of creative individuals using their best skills and expertise to help businesses in Singapore and beyond grow, through beautiful websites and eye-catching marketing collateral. We pride ourselves on being focused on our clientele, ensuring that every client receives our full attention. We have worked with numerous key clients and notable brands across Asia such as Fitness First, Tongue Tip Lanzhou Beef Noodles, Mel's Place bar and Bistro, Equilibrium MMA, Impact Investment Exchange, Workwell.SG, etc.
Working across the ASEAN region, I have extensive experience in the detailed planning, set up and operations of various F&B concepts. Be it menu curation, Concept Development and review, or Branding efforts, I'm always happy to help. I'm a strong believer that great products sell themselves, but in the F&B industry, that doesn't quite cut it. The packaging of your products - from the design of the outlet, and the overall Diner Experience is crucial at creating advocates for your business. Having run fine dining outlets to cafes personally, I strongly believe in applying UX practices to the business, building out some of the smoothest operation flows for your team, and also creating delightful experiences for customers at the same time.