Los Angeles Metropolitan Area
Ecommerce Brand Portfolio Company
• Conduct User Interviews with current and potential users to implement feedback to improve website User Experience • Built and proposed Prototypes with wix.com, translated user stories into features while managing and prioritizing those features
Partnered effectively with the design team to create an intuitive, visually engaging interface for identifying Chat-GPT-generated content. Spearheaded comprehensive usability testing, achieving a significant 20% boost in user satisfaction while implementing crucial enhancements to elevate the overall user experience. Championed a data-centric strategy in decision-making, employing the Software Development Life Cycle (SDLC) and program analytics to pinpoint process bottlenecks. Steered enhancements and optimized operational procedures, leading to streamlined project execution and improved efficiencies.
Smart Scent Diffuser and Cloud Platform products for Automotive and Connected-Home Industry.
Inhalio is a global leader in cloud-based digital scent technology. The Inhalio Digital Scent 3.0 Platform is transformative to personal wellness and well-being by diffusing scents that sanitize airborne viral pathogens, eliminate malodors, and create mood-mapped experiences. We focus on the science of scent using a data-centric process of precise scent infusion, molecular dry-air diffusion, and detailed customer insights.
• Micro-targeted audiences on social media and designed and launched targeted ads to generate survey responses from a representative sample of potential fans for segmentation analysis. The final sample also included current Blazer fans recruited by the team's email. • Analyzed customer segmentation data from a survey of over 900 local consumers' entertainment preferences. • Authored a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers.