Chemnitz, Saxony, Germany
I'm a brand led, organic, growth marketer. I work across marketing, design, and media. I help B2B SaaS companies turn multifaceted products into clear, reliable brand systems that generate qualified demand. My background dwells in brand strategy, creative direction, and practical content execution aligning messaging, visual identity, and audience insights to create long-term marketing thrust rather than temporary campaign spikes. One of my top works is running organic campaigns that generated 204 qualified leads at a 12 percent conversion rate. My branding and design have led to increased website traffic by 70 percent, and grew social audiences from 19K to 32K in two years. I spend a lot of time thinking about what makes people care. Not just notice, but care. That thinking shows up in my work. Clear positioning. Fresh visuals. Steady tone. I’ve led digital campaigns, managed design projects, and helped teams tell better stories that feel intentional and interconnected. I care about details, but I care just as much about how everything fits together. The experience matters. What I bring is straightforward. Creative marketing leadership with ROI. Exhaustive execution from idea to design to feedback. I will find the best representation of your products and make people believe in it. Outside work, I sing and play music, take photos of things that catch my eye, talk to strangers, learn about cultures, and keep looking for inspiration for the next piece of work I want to make.
• Built brand identity systems, and design organic social media growth strategies. • Develop brand narratives, messaging structures, and visual systems for all Social media channels. • Advice on organic campaign concepts, pitch decks, and creative assets supporting upper funnel growth and continued pipeline support.
• Owned the full redesign of the corporate website. Simplified structure and navigation. Post-launch traffic grew 70%. Project won internal Best Project of the Year. • Ran multi-channel demand campaigns across email, social, landing pages, and paid ads. Generated 204 qualified leads in five months against a target of 181. Hit 113% of goal with a 12% overall conversion rate. • Managed and mentored a team of four across media, social, and design. Oversaw production of 600 plus assets across digital, print, video, and sales enablement while keeping global brand consistency tight. • Built visual identities for 20 plus international events. Delivered event logos, speaker guidebooks, presentation templates, and full media kits. Supported conferences reaching 15,000 plus registrants. • Designed 3D product visuals and executive decks to explain complex HR and payroll models to C-suite leaders, analysts, and investors. • Grew social media audience by 79% in two years, from 19K to 34K followers. Did this through persona-driven targeting, better content formats, and aligned messaging across LinkedIn, Twitter, and YouTube.
• Built and launched the first complete social media branding system. Defined platform-specific strategies and visual rules. Engagement rose 7%. Qualified inbound leads from social increased 12%. • Designed ad creatives and short-form videos for LinkedIn and Meta campaigns. Social engagement grew 60% compared to the previous quarter. • Produced campaign visuals, email templates, and event promotions. These efforts drove roughly 40% of total event-sourced leads based on attribution tracking. • Designed layouts and reusable templates for internal and external communications, keeping brand usage consistent across digital and print.
Contributed to pre-visualization and animation projects for film industry clients, creating 3D assets and supporting early-stage production planning at a leading Indian animation studio. • Created 3D structures and environmental assets using 3ds Max for film pre-visualization sequences, supporting camera blocking and scene planning for production teams • Assisted senior designers with storyboarding and visual reference development used in early-stage screenplay and production discussions
Founded and led the institution's first digital marketing initiative, creating content strategies and managing social media presence to enhance student recruitment and institutional visibility. • Established the college's first digital marketing team from the ground up, creating content calendars and coordinating cross-functional efforts across academic departments. • Produced website visuals, social media graphics, and promotional materials for admissions campaigns and institutional events. • Optimized SEO and social media strategy using tools like Hootsuite to increase website traffic and improve admissions funnel performance.