Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Commercially-focused automotive leader with a proven track record of scaling dealer operations, raising profitability, driving operational excellence and delivering outstanding customer satisfaction across GCC and Middle East markets. Experienced in P&L ownership, OEM relations, digital service transformation and building high-performing multi-site teams. Over a career spanning decades, he has held senior leadership roles responsible for end-to-end dealership operations, managing Sales, Service, Parts, and Bodyshop teams. Jens has worked with globally renowned automotive brands including Volkswagen, Toyota, Lexus, Audi, Porsche, Bosch, Škoda and Lamborghini, as well as major dealer groups across the GCC, Iraq, and Germany. Built a Toyota dealership from ground-up, driving USD 210M+ turnover and scaling operations to 80+ staff across multiple locations. Delivered 115% of net profit target in Bahrain aftersales during a market downturn by introducing high-margin product mixes and loyalty programs. Improved workshop productivity from 75% to 115% through lean process redesign, training and digital job management. Scaled the Bosch division in Qatar from 43 to 95 employees and expanded from 3 to 5 outlets, delivering sustained sales growth. Achieved top customer satisfaction rankings for multiple dealer groups and led ISO certification efforts.
Heading Auto Central by Al Masaood as a leading company operating multi-brand workshops and body shops throughout the UAE with 5 sites and 160 employees. We are also offering value added services like window tinting, paint protection and smart repair. In addition to our extensive service offerings, we specialize in used car operations in Abu Dhabi, Dubai and Al Ain and engage in retail, wholesale, and the import/export of spare parts. Our commitment to quality and customer satisfaction positions us as a trusted partner in the automotive industry.
Established three new facilities in Iraq and Kurdistan, contributing to the expansion of the dealership network. Ensured dealership profitability by effectively overseeing variable operations, fixed operations (service & parts), and the business office (accounting & administration). Planned, motivated, and coordinated the dealership’s management team through strong leadership and effective business practices. Joined the company in 2020 as the fourth employee and, by the end of 2022, helped grow the team to approximately 85 staff members, achieving a revenue of around $200 million USD.
Developed and launched a loyalty program for vehicles five years and older, successfully offsetting declines in new vehicle sales. Led the construction and setup of two new multi-brand workshops, including staff recruitment, scheduled to open in 2020. Committed to continuous improvement to become the best dealer in town, serving approximately 13,000 customers per month in the aftersales department across nine branches.
Streamlined all workshops by designing and implementing innovative workflow processes and new training programs, resulting in productivity increasing from 75% to 115% across all locations. Digitalized and improved the service process in collaboration with the ICT Department, providing greater efficiency and transparency for Service Advisors, Managers, and Team Leaders. Additionally Implemented a 5-days work week and a 365 days standard opening for all service centre, in addition to 365 days warranty for labor for parts.
Leading the Bosch Division with a service network for passenger cars and trucks including repair of all mechanical diesel systems with multiple outlets. Trading with automotive spare parts, tools and workshop equipment including service and installation. Sale and installation of storage systems. Took over in 2013 to start a turnaround phase with P&L responsibility for the operation and achieved 100% revenue growth since. Expanding the service network and adding new products to our range in trading.
Basic setup of the Automotive sales organisation for Berner in the UAE from scratch. Responsible for hiring, training and motivation of the sales force, setting and exceeding sales targets, assign sales areas, market analysis and product selection, monitoring and analyzing sales performance, developing key accounts, supporting sales staff with product knowledge and sales techniques, generating new business opportunities, responsible for P&L of the department, budget preparation.