Germany
20+ years in business development and client services, still in. The moment when complexity, creativity and commercial pressure all land in the same room. That's where I operate best. I help agencies, Start-Ups, Scale-Ups win and grow key accounts. Long cycles, big bets, complex stakeholders. The deal lives or dies on whether people actually trust each other. I build that trust and grow client relationships that hold – through transformation, budget freezes, leadership changes, the quarter when nothing goes to plan. That's my understanding as Client Growth Partner. What I do : simplify and structure what looks complicated. Cut through the noise, keep teams motivated and aligned. Connect product, tech, creative and commercial into something people can act on. Including people who weren't in the room when the strategy was built. End-to-end: pipeline, pitches, RFPs, negotiations, GTM. Mandates have included 6-7-figure enterprise deals, multi-market GTM programs, and new business units from zero. What I skip : vanity metrics, innovation theater, pilots nobody intends to scale. Still reading? Let's talk.
Liganova is a brand experience agency specialized in shaping brands, crafting spaces and building communities in real life and real time. Focused on Experiential, Instore, Operated Brand Spaces and Social Experiences to create memories that last.
• Led global clients and growth initiatives for immersive, AI-powered brand and customer experiences. • Advised senior leaders on marketing innovation, spatial brand platforms, and AI-driven transformation • Drove international business development, closed and managed 6–7-figure deals • Partnered with creative, product and tech leads to design and launch AI assistants and immersive brand experiences for clients including BMW, NARS, Mercedes-Benz, Shiseido, and Trumpf.
Journee combines AI technology with premium immersive experiences and human-like agents for leading global brands. I joined in a permanent Client Service and Business Development role to drive growth, identify new segments, and contribute to product and go-to-market development. My focus was on enterprise accounts such as BMW, where I helped shape the business case, ROI story, and expansion into adjacent industries. Selected work included BMW JOYTOPIA, BMW “Find Dee,” NARS “Maison Explicit,” Shiseido “Skytopia,” and multi-modal campaigns for Mercedes-Benz, Daimler Trucks, WWF, and more.
Led and evolved the European Creative Operations team as part of regional leadership. Defined team purpose, vision and operating standards. Improved capacity visibility and workflow efficiency through OKR frameworks and agile processes.