United States
Welcome! I am an experienced Marketing and Communications Director with a demonstrated history of working in healthcare marketing & broadcast media. My unique mix of creativity and strategic thinking allows me to yield the most optimal outcomes in the most efficient and effective way.
•Develop strategic marketing campaigns to increase services line volume and brandawareness. Select avenues include broadcast, print, digital, social media, and out of home advertising. •Responsible for the revitalization of the Glens Falls Hospital brand and enacting a full overhaul of all marketing materials and assets to match the new brand standards. •Manage contracted services including design agency, photographers, and signage company, as well as the Glens Falls Hospital Print Shop. •Update and maintain organization’s internal and external websites. Spearheaded the creation of a brand new Glens Falls Hospital external website with enhanced functionality. •Create and distribute branded marketing materials (flyers, brochures, etc.). •Generate content and maintain social media pages that are designed to reflect the voice of the organization. •Compose press releases and engage with media requests. •Facilitate press events and press conferences, as well as hospital events. •Execute integrated communication plans for strategic projects. •Manage budget for Marketing and Communications Department. •Act as hospital's resident photographer and videographer. •Gatekeeper for mass communication to staff and crafting appropriate messaging. •Maintain sponsorship requests and community outreach. •Manage and create signage, ranging from wayfinding to temporary notices. Awards: o July 2018 - The Post Star 20 Under 40 o 2018 Telly Award – Local TV Campaign Non-Profit for Glens Falls Hospital Rehabilitation commercial o 2018 Addy Award – Integrated Branded Content Campaign for the Joyce Stock Snuggery o 2018 Healthcare Advertising Awards – Silver Winner for the Joyce Stock Snuggery Outdoor Campaign o 2018 Healthcare Advertising Awards – Bronze Winner for the Joyce Stock Snuggery Newspaper Series
•Update and maintain organization’s external and internal website. •Write, produce, and distribute weekly employee newsletter. •Create and distribute branded materials for various events. •Compose quarterly presentations for President/CEO. •Generate content for social media pages. •Assist with press events and press coverage. •Member of the GFH Wellness Committee and integrated Communications Team. •Collaboratively plan community outreach events as well as employee events.
• Research, write, and deliver daily news stories, as well as engage in impromptu discussions with co-hosts on-air. • Experience interviewing celebrities, elected officials and other public figures ( (i.e. Kevin Spacey, Jennifer Lopez, County Executives, N.Y.S. Senators). • Responsible for creating and organizing prolonged promotions for the station. • Responsible for the creation and on-going maintenance of morning show website as well as other promotional websites and social media pages. • Host events across New York’s Hudson Valley region. • Internship supervisor – Responsible for hiring, training, and evaluating station interns. • Voice and produce commercials for additional Pamal Broadcasting stations (i.e. Personal endorsements for Dunkin Donuts, Pandora, Hannaford Supermarkets).
•“Neighborhood News” – Write, film, and produce engaging news stories, report live-to tape, conduct interviews, and fill in as back-up anchor. •“Neighborhood Journal” – Pitch story ideas, interview subjects, write and produce news magazine segments, as well as on-camera talent and show host. •“Neighborhood News” (Litchfield, CT – April 2012)– Write and produce newscast as well as anchor the news.