Salt Lake City Metropolitan Area
EXECUTIVE SUMMARY Strong commitment to driving company growth through creative thinking and market strategies Excel in development and management of marketing events including content within Eloqua Propel strategic marketing programs leveraging digital, written, and direct mailer avenues — AREAS OF KEY EMPHASIS — • Client Retention • New Market Strategies • Sales Script Development • Innovative Leadership • Strategic Planning • Process Improvement • Partnership Building • Lead Generation • Events Planning SIGNATURE ACHIEVEMENTS Increased inbound website traffic by 340% with diligence in design, analysis, and reporting. Gained national recognition as an Oracle Partner by driving a 95% client partner referral rate. Boosted revenue by $50,000 through maintenance of team, partner, and client relationships.
Manage webinars and workshops, monitoring national and regional event effectiveness. Create marketing programs. Edit and proofread corporate announcements and collateral. Manage regional marketing, reporting, tracking, and performance management. Lead e-mail campaigns via Eloqua, a marketing automation tool. Key Accomplishments: - Led a successful upload process inside Oracle Sales Cloud. - Developed and managed highly successful webinars and workshops resulting in client retention and increase in leads. - Developed new content, as a team, promoting key strategic sales offering resulting in a 91% increase in leads per event.
Digital Marketing Manager Duration 2 Years 4 Months Created and managed slow-drip e-mail campaign. Managed and reported online content. Led new branding development plans. Coordinated offers for print and digital marketing channels. Key Accomplishments: - Drove a 340% increase of inbound website traffic through proficient design, analysis, reporting, and coordination of offers. - Managed and reported online content, resulting in a 130% operating capacity in a single year. Account Manager Duration 9 Months Promoted high levels of quality and productivity among team members. Directed continuous process improvements and provided training for team members. Processed and managed multiple hospital accounts and vendor supplier accounts. Key Accomplishments: - Division’s viable financial position developed in less than six months by assessing the current process, making recommendations, and managing those recommendations. - Championed continuous improvements that resulted in a streamlined collection process. - Personally increased client accounts by 38%. Developed calling scripts for collections which increased collection rates. Trained new collectors on the calling scripts.
Held full accountability for Oracle management, event marketing analysis, and coordination of marketing and recruiting events. Key Accomplishments: - Contributed to doubling net sales within a year by maintaining relationships with Oracle management, salespeople, and channel representatives. - Received National Recognition as an Oracle Partner for driving a 95% client partner referral rate.