Hamburg, Hamburg, Germany
I work as a Fractional CMO with leadership teams in fast growing companies, particularly in tech and digital product driven businesses that operate under high speed and constant change. Growth happens fast. Execution starts to drift. Launches pile up. Priorities blur. Teams lose alignment between product, marketing and growth. That is where I come in. I provide senior marketing leadership without full time overhead. I enter fast, create clarity, set direction and build systems teams can actually run. I step out once growth becomes repeatable. Over the past 20 plus years, I have worked in environments with constant launch pressure. Dozens of releases per year. Multiple regions. Complex product portfolios. In total, more than 200 go to market cycles. That experience shaped how I operate. Pragmatic. Data driven. Focused on execution. My background is digital by default. Computers since childhood. Gaming since the 90s. Over the years, that evolved into leading teams across social platforms and performance driven environments. Close to real market feedback, not theory. Today, I combine that experience with AI driven workflows. To speed up testing. Sharpen decisions. Reduce time to insight. Fractional does not mean interim. It means focused senior impact, clear accountability and fast decisions. Without politics and without ramp up theatre. I am not a CMO who starts with new tool stacks or slide decks. I start with the team, the reality on the ground and the constraints the business is actually operating under. I care about the team’s ability to execute as much as the strategy, because strategy without execution capacity is just intent. What I typically do: • cut through noise and force prioritisation • align product, marketing and growth around one clear narrative • design scalable go to market and execution systems instead of short term fixes • accelerate iteration by exposing ideas to the market fast and killing what does not work before it gets expensive AI is not a positioning slide in my work. It is part of my operating system. I use it to speed up testing, sharpen messaging and reduce time to decision across go to market and growth. I design the engine. The team runs it. If you need clarity, speed and marketing leadership that shows up in the numbers, let’s talk.
• Provide C-level marketing leadership on-demand for SaaS, Tech, EdTech and Gaming-adjacent companies • Set GTM direction, focus and prioritisation to accelerate growth without full-time overhead • Design growth systems and frameworks that internal teams can run autonomously • Align product, marketing and revenue teams around shared narratives and clear decision paths • Introduce AI-enabled workflows for creative testing, messaging iteration and funnel optimisation • Lead strategic projects in creator-led, performance-driven acquisition • Deliver clarity, structure and measurable momentum during key growth or transition phases
• Led the marketing organisation through a high-velocity growth and transition phase • Established creator-led and social-first content systems to strengthen brand and acquisition • Implemented AI-supported workflows to speed up GTM, content cycles and performance iteration • Re-designed roles, processes and decision paths to increase alignment across product, content and performance • Drove a €1M+ crowdfunding campaign through narrative, community and performance alignment • Built a foundation for scalable, repeatable acquisition across channels and teams
• Delivered consistent ~30% YoY revenue growth across EMEA on a substantial eight-figure revenue base in one of the most competitive global tech segments • Led the regional marketing organisation across 30+ markets with a team of 25+ • Oversaw dozens of product launches per year across multiple categories in a high-velocity GTM environment • Unified brand, creator, community and performance into a scalable regional growth engine • Designed GTM, positioning and narrative frameworks that strengthened Razer’s presence across EMEA • Collaborated closely with global product, marketing and business unit leaders to align roadmap, messaging and execution
• Built and scaled the European marketing organisation from 4 to 25 people • Shifted Razer Europe to a digital-first, creator-led and community-driven marketing model • Launched high-velocity campaigns across key European markets with strong regional growth impact • Established regional frameworks for content, partnerships and go-to-market execution • Collaborated closely with global product and business unit leads to align positioning, messaging and launch plans • Successfully supported the EMEA/Europe side of Razer’s preparation for its public listing on the Hong Kong Stock Exchange
- Drove go-to-market strategies for live service games, achieving 1.2M active players within one month post-launch. - Led cross-functional teams integrating brand storytelling, content, and community growth across global markets.
- Designed tailored brand campaigns and PR activations, increasing client visibility and consumer engagement. - Developed go-to-market frameworks for indie and mid-sized gaming studios, boosting reach and revenue.