Jens Raabe

Building Brands, Driving Growth, Enabling Transformation

Cologne, North Rhine-Westphalia, Germany

About

Jens Raabe is an entrepreneurial marketing and business leader with a proven track record of driving growth, transformation and market positioning across global technology and industrial sectors. As Head of Marketing & Communications at Lödige Industries, he leads the company's international marketing and communications activities, including brand positioning, corporate communications, thought leadership and stakeholder engagement. A key focus of his role is the digital transformation of marketing through data-driven processes, marketing automation and integrated customer engagement programs that support scalable growth and closer alignment between marketing and sales. Prior to joining Lödige Industries, Jens served as Chief Marketing & Business Development Officer at Cofinity-X, where he helped scale the company into the trusted operator of the Catena-X data space and establish it as a leading player in the market. Previously, as Director of Market Intelligence & Customer Insights at Diebold Nixdorf, a global FinTech company with 20,000 employees, he played a key role in strengthening customer-centricity and led global marketing and communications initiatives supporting corporate transformation, brand repositioning and executive thought leadership. Earlier in his career, Jens co-founded a digital start-up in the automotive industry and held leadership positions in top-tier management consulting, advising organizations on growth, strategy and business transformation. His leadership is built on integrity, customer-centricity and a passion for turning strategy into measurable business results.

Experience

  • Head of Marketing Communications at Lödige Industries
    Feb 2025 - Present · 1 yr 5 mos

  • Chief Marketing and Business Development Officer at Cofinity-X
    Sep 2023 - Aug 2024 · 1 yr

  • Director Market Intelligence & Customer Insights at Diebold Nixdorf
    2016 - Oct 2023 · 7 yrs 10 mos

  • Managing Partner at Batten & Company (BBDO Consulting)
    2015 - 2016 · 1 yr

  • Manager Customer Excellence at Wincor Nixdorf
    2014 - 2015 · 1 yr