Hanau am Main, Hesse, Germany
Marketing and communication generalist with profound knowledge of the dental industry. Language skills and global mindset with intercultural competencies. Good blend of analytical capabilities and creativity. Open minded and empathic.
Analyzing and providing global dental market data and actionable customer insights for fact based decision making.
Responsibility for Corporate Identity, Corporate Communications, Internal Communication (including Change Communication) and external Media Relations. Biggest achievement: Development and successful launch of comprehensive new Corporate Design Framework for new corporate brand Kulzer.
The main focus of this position was the development of the global approach of all Marketing Communications activities of the division as well as the coordination within our international organsation. The responsibility comprised: Brand Management, Product Marketing, PR, New Media, Promotions and Market Research for the division Dental Materials. Target Groups are dentists, dental lab technicians and international dealer networks.
Gebr. Brasseler with its brand Komet is the worldwide market leader in dental rotary instruments. In my function I was responsible for the Product Management, Advertising and PR departments (domestic and international) - entire unit comprised 21 persons - as well as our international Brand Management. Most challenging experience: Establishment of corporate brand Komet in the cause of the establisment of the US subsidiary Komet USA.
responsible for Plastic Modelkits and Die Cast Models
Event Manager for "German House" at Olympics in Albertville and Barcelona in 1992 working on Marketing Programs for sponsors of German Olympic Team