Berlin Metropolitan Area
Digital Product Innovator | Effectual entrepreneur with fifteen years of experience in leading agile product development | Enthusiastic personality | Computer Scientist & MBA
As director of the digital strategy of BMI Group, I'm encompassing the collaboration with 30+ markets to adopt a common strategy while managing deviations. The role entails being in charge of digital products and business intelligence, ensuring their seamless integration and growth within the organization. Key markets have witnessed the successful implementation of a B2B e-commerce solution, optimizing business operations. An integrated marketing and sales pipeline has been developed and implemented in SAP sales cloud, streamlining processes. New business opportunities for service commercialization are actively identified to drive revenue generation. Furthermore, a comprehensive 5-year strategy has been defined and implemented, catering to diverse B2B and B2C customer segments, thus driving sustained growth and success within the organization.
I was tasked with defining the digital marketing strategy for BMI Group, accompanied by the establishment of a centralized team. A strong emphasis was placed on CX and Lead Generation, aiming to enhance customer experience and drive business growth. A unified campaign planning model and performance framework were established to ensure consistent and effective marketing efforts. The adoption and international rollout of Hubspot were successfully executed, enabling seamless marketing automation and lead management across regions. Close collaboration was maintained with local marketing and operations teams to align strategies and drive cohesive execution. Additionally, a comprehensive 5-year roadmap was developed to build and enhance marketing capabilities, fostering long-term growth and success for the organization.
Responsible for the efficient establishment and management of the lead management team, with a focus on optimizing operational effectiveness. Trusted to lead the team, define the sales pipeline, and implement a comprehensive scoring model. Collaboratively working with the sales department and regional teams, KPIs are consistently optimized, ensuring alignment with organizational goals. In charge of leading a crucial change management project related to implementing a new SAP system, specifically SAP C4C. Tasked with overseeing the successful adoption of the system and collaborating closely with an off-shore team to ensure timely and effective project delivery. Facilitated the seamless transition of MeinDach, emphasizing the integration with BMI's infrastructure. Instrumental in introducing a new product team and streamlining operations.
Having been promoted to Managing Director at MeinDach, a new customer management department was established in Germany under my guidance. Subsequently, an App for B2B partners was successfully released, fostering stronger business relationships. The platform was seamlessly integrated with the SAP systems of BMI Germany, ensuring efficient data synchronization. Close collaboration was maintained with the sales department, resulting in significant revenue growth and notable sales achievements.
Success in expanding Europe's largest platform for roof renovation to the UK market. Oversaw the seamless rollout to Denmark, ensuring effective implementation. Led the rebranding efforts, positioning the company as Tonova, to enhance market presence and brand recognition. Successfully pivoted the business model from B2B2C to B2C, leveraging market trends and customer demands. Demonstrated exceptional leadership skills by leading an international, cross-functional team, fostering collaboration and achieving ambitious goals. Instrumental in driving rapid growth from the company's inception, capitalizing on market opportunities and delivering exceptional results.
Proven track record in building and scaling Europe's largest platform for roof renovation. Successfully applied a B2B2C model, connecting thousands of homeowners with a vast network of roofers and serving a substantial customer base. Led an international team of product owners, performance marketers, and developers, fostering collaboration and driving innovation. Recognized for delivering exceptional customer satisfaction and setting industry standards. Driving the platform with a focus on strategic partnerships, cutting-edge technology, and continuous improvement. Known for driving growth and establishing the platform as a trusted solution in the roof renovation industry.
Building a curated shopping platform from scratch.