Yiyuan Li

Data Analyst

Atlanta, Georgia, United States

About

-Master’s graduate in Business Analytics from Duke University with a strong foundation in data science, statistics, and business strategy. -Skilled in SQL, Python, R, Tableau, Power BI, Snowflake, Databricks, Dataiku and Alteryx with advanced knowledge of experimentation design, statistical inference, and machine learning -Industry experience includes improving user retention through A/B testing, identifying churn drivers, and building real-time anomaly detection systems across consumer tech and consulting. -Developed experimentation frameworks and conducted lift analysis to guide product decisions. Automated reporting pipelines and created executive dashboards to inform business strategy and reduce latency in decision-making. -Open to connecting with professionals in the Data space. Feel free to reach out at [email protected]

Experience

  • Analytics Consultant at Aimpoint Digital
    Jul 2024 - Mar 2026 · 1 yr 9 mos

    Helped global enterprises transform complex data into actionable insights that drive measurable business outcomes. I design scalable data pipelines, build interactive BI dashboards, and apply statistical and machine learning techniques to optimize performance, reduce cost, and accelerate decision-making.

  • Data Scientist at GetMotivatedBuddies
    May 2023 - Oct 2023 · 6 mos

    Leveraged SQL, Python, and Tableau to translate behavioral data into strategic insights that improved user activation and retention. By combining EDA, segmentation models, and experiment-driven optimization, I helped the team increase conversion and user engagement across digital platforms.

  • Data Specialist at Ipsos
    2022 - 2023 · 1 yr

    Applied quantitative research and advanced analytics to translate consumer behavior into actionable marketing intelligence. My work included survey-based data analysis, hypothesis testing, and ML modeling to help clients understand market trends and improve product positioning.

  • Financial Advisor at Citic group
    May 2022 - Sep 2022 · 5 mos

    I supported investment analysis and financial planning using Excel, Python, and Power BI to model performance and visualize key metrics. I assisted in preparing reports and dashboards that informed data-driven recommendations for portfolio optimization and risk management.

  • Aduit Intern at Moore Stephens Ecuador
    Oct 2021 - Nov 2021 · 2 mos

    As an Audit Intern at Moore Stephens Ecuador, I performed analytical procedures on inventory and accounts payable to validate financial accuracy and reasonableness. I also verified fixed assets and cash balances through physical checks, sampling tests, and 19+ bank confirmations to ensure compliance with accounting standards.