Alpharetta, Georgia, United States
A seasoned business leader skilled in both marketing and sales, business and consumer in the technology industry with a passion for bringing brands to life. Specialties include: Communicating to influence * Managing multiple complex projects through to completion * Building white space with an entrepreneurial mindset * Driving customer experience through a strong end user focus * Extracting maximum value from minimal investment *Building cross-functional relationships * Planning and executing events
Build and drive pipeline generation and deal acceleration strategy for a team of 40 enterprise sellers aligning to revenue generation goals. • Develop turnkey programs aligning to sales objectives penetrate whitespace, produce pipeline and accelerate opportunities to closure. • Cultivate a culture of empowerment and engagement across multiple sales teams and cross-functional teams to drive adoption of marketing strategies in alignment with organizational revenue goals. • Manage a team of internal direct reports alongside external marketing resources including day to day responsibilities, goal setting, performance and career progression while fostering team culture. • Recognized by Regional VP as integral contributor and driver of sales success for sellers across the organization.
Design and implement scalable creative programs to drive revenue through all stages of the sales cycle for a base of over 500 Enterprise accounts across 40+ account teams. • Own, drive and consistently exceed regional Marketing Sourced Pipeline (MSP) goal across 5 subregions and 40+ account teams, directly related to revenue targets and pipeline generation. • Initiate and leverage a consolidated product heatmap to better align on sales and marketing strategies, identify referenceable customers and create target lists for more streamlined division of resources. • Scale marketing programs and budget from a team of 21 account teams to 40+ account teams while cultivating and driving adoption an account-based focus. • Position Nutanix to key decision makers in top accounts as a valued partner expanding relationships and improving account teams’ positions to cross-sell and upsell across multiple organizations and teams.
Build and execute impactful Go To Market strategies for newly formed Enterprise segment in a channel driven environment by collaborating with stakeholders and partners, leveraging teamwork, and aligning to clear, measurable goals. • Set and deliver on goals of account penetration/expansion resulting in revenue by developing comprehensive integrated marketing campaigns from conception to execution and evaluation. • Develop pipeline by facilitating brand awareness and driving brand consideation for end users and channel partners through cross-functional programs that include layering digital and physical tactics. • Foster a sense of team cohesion by communicating seamlessly with sales organization and partnering with internal partners to align on activities impacting Enterprise segment in multiple geographies. • Gain buy in and consensus from executive leadership across sales, marketing and key business units by clearly communicating goals, strategies and tactics while setting expectations and assigning responsibilities.
Proactively identify opportunities to create, implement and track programs for premier non-contract wireless carrier bringing the brand to life. Leverage cross-functional teams and agency resources. • Lead efforts for experiential marketing plans with specific goals and target audiences, gaining buy in from leadership and managing budget efficiently while promoting brand identity. • Deliver on and exceed goals including doors swings, brand awareness, education and amplifying campaigns by planning and executing events and reviewing best practices, key learnings and ROI metrics. • Gain insight into effectiveness of initiatives, campaigns, promotions, partner investment, etc by building and managing interactive calendar/dashboard to identify turnkey marketing programs. • Conduct training for field marketing/sales teams for processes and procedures and perform audits to ensure adoption and compliance to enable and promote brand evolution. • Collaborate with partner organizations to ensure compliance and efficiencies in cost structure to increase profitability of business, resulting in 0.001% budget favorability on a $41M budget for 2015. • Drive business efficiencies by creating, managing and documenting processes, methods and procedures.
Forged a path in an innovative organization, coordinating with offer management and product teams to shape new and existing offers in a growing, segment based cloud services portfolio. • Developed and launched a playbook for SMB sellers to position cloud services emphasizing customers’ business needs while driving consideration for a premium product portfolio. • Planned and executed marketing events for potential cloud customers to drive revenue for the cloud portfolio. • Designed innovative marketing campaigns to empower AT&T sellers with key differentiators and business uses for the AT&T cloud product portfolio.
Managed $10M book of business for base of 40 mid-market customers. Responsible for growth, retention, erosion and margin. Forecasted revenue numbers and analyzed sales results to develop growth strategy and ensure alignment with overall business objectives. • Managed end to end customer experience including design, sale, contract, provision, billing and servicing of comprehensive, premium communication solutions to fit customers’ growing needs. • Built and developed relationships with C suite of customer base, resulting in account growth, by solving customer problems and addressing potential needs with our comprehensive suite of services. • Worked cross-functionally with internal AT&T teams to ensure innovative and seamless customer experience. • Devised strategies to retain and grow existing base, achieving 115% attainment of target quota year over year by retaining or migrating existing business with profitable business solutions.
Designed seamless, integrated communications solutions for small to medium sized businesses, while maintaining high levels of customer service and growing revenue in proactive and reactive environments. • Earned multiple Diamond Club awards by achieving 250% quota attainment through mastering complex systems and processes and developing relationships and referral opportunities with transactional customers. • Coached and mentored new hires in college hire program including training and performance review. • Inspired partnership among cross-functional team of sales support specialists to maximize customer experience and increase customer spend across multiple product portfolios.