China
5 years products & brand management experiences in FMCG company Good team work spirit, rigorous work style Steadfast steady, strong enterprise and responsibility Good interpersonal and communication skills Good at "impossible" into "possible"
Responsible for brand strategy and overall brand activities of high-end pasteurized brand-Modern Meadow and milk beverage brand-Yoyic Systematically collection, sorting and analysis of information about market environment for pasteurized milk brand products and milk beverage brand products Assisting marketing director in establishing brand products annual target and annual target decomposition Drawing up the annual and quarterly marketing plan, promotion strategy, regional strategy and resource allocation Formulating annual brand integrated communication plan and campaign( annual, quarterly marketing plan and strategy guidance); coordinating of brand/product advertisement creativity, CF making and media placement; managing VI of brand/product broadcasting; managing regional marketing promotion mix and brand visual image, eg., daily promotion, POP using etc. Plotting large-scale promotion plan and brand promotion campaign, designing and making materials, coordinating and executing Collecting brand/product’s relevant information, for product improvement and fueling new product development; plotting and executing new products launch plan, adapting in marketing opportunity Reviewing brand communication, product daily marketing work annually and quarterly, assisting marketing research team in executing brand survey and assessing integrated communication effect.