Sweden
With a passion for digital growth and fashion I joined the H&M group in 2010 and have been part of its digital transformation journey ever since. After several positions within the business development area I joined as Head of Sales and Marketing, for the startup of a new brand within the H&M group - Afound. Together with a fantastic team I lead the work to develop and launch Afounds e-com and store koncept as well as brand communication and campaigns. Today I am very proud to be CEO for Rapunzel of Sweden. A fantastic hair extension company with products that makes it possible for women to express themselves.
Overall responsible to drive mulitchannel sales, marketing & brand communication and develop the shopping experience (digital and physical stores). Has been a part of the brand since start and successfully launched a digital marketplace & E-commerce site together with several stores in SE 2018.