El Segundo, California, United States
Client strategy and digital marketing leader with 10+ years of experience across agency, publisher, and brand-side roles—including DTC consulting for startups and consumer brands. I specialize in building integrated campaigns that blend influencer marketing, paid social, branded content, and performance media to drive growth. I've led cross-functional teams and managed full-funnel strategies for entertainment and lifestyle brands, always focused on delivering measurable results. Key strengths include: - Strategic content development across digital channels - Social media strategy and audience engagement - Project management and cross-functional coordination - Client communication and relationship building - Data-driven campaign optimization - Brand storytelling and creative direction
Cuddle Sprouts is a dedicated luxury baby clothing brand that empowers parents to confidently dress their little ones in sustainable options without compromising quality, comfort, or style. Featuring their signature TENCEL™ fabric, renowned for its exceptional softness, durability, and gentleness on sensitive, eczema-prone skin.
PLUGplay invites you to experience a cannabis vaporizer as advanced as it is convenient. PLUGplay is proud to debut their distillate oil cartridges and sleek magnetic batteries. Patients and 710 enthusiasts no longer have to choose between premium oil and a high-quality battery. Not only does PLUGplay supply a battery that stands out among vapes, but their extraction artists are dedicated to crafting premium distillate concentrates. Plug is the premium distillate vape cartridge offered in their DNA and Exotic lines and Play is the battery that makes easy access to euphoria and wellness possible. Most importantly, PLUGplay's mission is to be the bridge to acceptance. Their team aims to connect with those curious about the benefits of cannabis through education and their discreet, best-in-class products. Check out their menu to see how their vape pens can plug into your wellness routine.
Pixel Eyewear provides breakthrough lens technology that filters 50 percent of blue light and up to 95 percent at the strongest wavelengths, without the yellow tint. Lenses also contain nanotechnology that reduce smudges and repel water and dust. For comfort, each lens has an anti-reflective coating, eliminating computer glare and reducing the stress on your eyes. Our eyes are not designed to be exposed to blue light emitted by computer screens, phones, and television constantly. Symptoms of overexposure include eye fatigue, dry eyes, blurred vision, headaches. Blue light can impair your sleep cycle as well as disrupting the circadian rhythm that prevents us from falling and staying asleep.
Dose, the Chicago-based company behind Dose.com and OMGFacts, is a fast-growing digital publisher working with brands to identify and create “stories worth sharing.” With over 50 million views monthly and an in-house performance studio, Dose uses predictive, data-driven technology to help all brands reach and effectively connect with the right audiences. Dose was founded by internet virality expert Emerson Spartz, a Forbes and Inc. 30 Under 30 honoree named "The Virologist" by The New Yorker. Our team of writers, storytellers, video producers, animators and curators craft compelling stories for a digital-first audience, but what really sets Dose apart is our creative Pre-testing tool - this proprietary technology helps us identify campaign themes that resonate socially with consumers. As Dose's Senior Director of Brand Strategy: - Strategic Proposal Development: Created strategic proposals for West Coast entertainment accounts including Netflix, Universal Pictures, Focus Features, Entertainment Studios, ABC, CBS, Fox, and DirecTV. - Campaign Execution and Client Collaboration: Oversaw post-sale campaign execution, working directly with clients on social distribution, branded content creation, optimization, and insights. Collaborated internally with Studios, Creative, and Editorial teams to ensure flawless execution and strengthen client relationships. - Post-Campaign Analysis: Compiled comprehensive post-campaign recaps and analyses, detailing top ad performance, audience insights, best practices, and growth recommendations. Generated $150K in revenue within the first three months. Highlighted Campaigns: o Netflix – 13 Reasons Why: 13 Reasons Why: Achieved an 18% increase in show awareness from pre- to post-campaign. o Entertainment Studios – 47 Meters Down: Drove a 20% growth in social media presence.
- Team Leadership and Campaign Management: Managed a staff of 13 (including 3 direct reports) and oversaw the lifecycle of ad campaigns generating $8M-$10M in quarterly revenues. - Cost Savings: Negotiated terms with Rich Media and Advertising Business Management vendors, identifying over $250K in annual savings on ad serving fees. - Revenue Achievement: Exceeded aggressive year-over-year revenue targets, increasing from 75% to 90% by consistently delivering paid advertising programs that surpassed client expectations and contracted goals. - Cross-Functional Collaboration: Partnered with Sales, Marketing, and Ad Operations to streamline campaign execution, refine pricing structures, and optimize inventory management, driving revenue growth from $250K to over $4M within two years. - Sales Growth: Boosted sales close rate by 25% by introducing competitive new market offerings. - Employee Retention: Achieved 100% employee retention and facilitated three team promotions. - Portfolio Management: Managed a $4M business portfolio for clients and agencies within the Entertainment and Gaming sectors.
• Directed the Account Management team of 9 (based in Los Angeles, Chicago and New York) and allocated resources to support incoming RFPs and key accounts • Streamlined internal production communication and increased efficiency by building a tractable document such as statement of work between the Account Management and Studios team