Austin, Texas, United States
I have 10+ years of experience building and scaling partnerships across travel, fintech, banking, and SaaS in both the Middle East and the US. I've led collaborations with leading banks, payment gateways, tourism boards, hotel chains, retail brands, media agencies, and loyalty programs. My key expertise includes cross-cultural communication, lead generation, negotiation, sales and outreach automation, scaling key accounts on tactical and strategic levels, building relationships, adaptive thinking, and tenacity. I lived abroad in Istanbul and Dubai and am now living in Austin. I am passionate about food, travel, and boutique hotels. I am interested in tech and startups. I also enjoy listening to podcasts and audiobooks and binging on Disney movies. If you love these as much as I do, let’s connect.
Apollo.io combines a buyer database of over 210M contacts and powerful sales engagement and automation tools in one easy-to-use platform. • Joined over 3 years ago to build and launch Apollo’s partner programs from the ground up, including Affiliates, Agencies, Startup Ecosystem, and Technology Partnerships • Contributed to growing partner-driven revenue to 10% of Apollo’s total revenue • Built the Partnerships team from scratch; currently lead four direct reports (three ICs and one manager) • Work closely with cross-functional teams across Sales, Marketing, Product, and RevOps to drive partner success • Use tools such as PartnerStack, Crossbeam, Slack, Notion, Granola, Salesforce, and of course, Apollo
Partnership Leaders is a community where teams building partner and ecosystem organizations at the top technology and service companies around the world come to share insights, learn, and grow. Made up of 1,000+ of the top partnerships, alliance and business development professionals globally - membership in Partnership Leaders is a catalyst for personal and professional success.
• Implemented all sales outreach by utilizing tools such as Apollo.io to create email sequences and A/B test subject lines and the body of an email message • Organized and led demos with 200+ companies across the US, Europe, and the Middle East • Secured customers such as the University of Washington, Berlin Yoga Conference, EduGrowth, PV Magazine, Enterprise Nation, Pageant Media, and more • Led the account management and customer support via email and through our live chat tool (powered by Intercom) • Participated in over 1,000 live chats with a 48 second median response time and a 95% happiness rating • Launched partnerships that provide an added value to our event organizers; such as SyncWords, which offers close captioning and translations • Worked collaboratively with the engineering and product team to enhance the product by sharing feature requests, testing new features before releasing, and communicating feedback from organizers • Used tools such as Slack, HubSpot, Asana, Stripe, Mailchimp, Canva, G2, Copy.ai, and Loom
• Led the partnerships’ team of three people; identified and developed external relationships that increased brand awareness and drove incremental bookings for online and offline travel brands www.almosafer.com and www.tajawal.com • Managed over 70 partners from the banking, retail, travel, and e-commerce sectors including Visa, American Express, Mastercard, Amazon, Disney, Bicester Village, and Samsung • Secured funding from tourism boards, banks, and hotels for tactical campaigns • Led a cross-functional 12-member team across data, content, design, product, and engineering departments to implement and launch a long-term partnership with Saudia Airlines, one of the region’s largest loyalty programs
• Led new payment integrations such as Apple Pay, Visa Checkout, and installments • Developed and oversaw strategic and tactical campaigns for over 30 global destination marketing organizations (DMOs) to drive incremental visitors from Saudi Arabia, the United Arab Emirates, and Kuwait
• Kickstarted and set up the partnerships department by defining the company's partnerships strategy, developing the partnerships approach, and building the partnerships model
• Prospected and managed over 20 key client accounts such as HSBC and Standard Chartered, across multiple markets • Launched and tracked clients’ cost-per-lead marketing campaigns to ensure leads are being delivered in order to increase client retention
• Led cross-functional teams through the launch of a new SME directory product leading to the acquisition of 70 SMEs to join the directory in the 1st year, earning revenues over $200,000