Los Angeles Metropolitan Area
Jennifer is a Senior Brand & Marketing consultant supporting consumer-centric start-ups where she blends her passion for brand & creative development with strategy & execution. She has extensive experience across various industries and environments (start-ups to Fortune 500). Previously, she spent years heading up cross-functional and marketing teams focused on high-profile initiatives at global brand and consumer-driven companies such as Visa, Diageo/Jose Cuervo, E & J Gallo Winery, The Coca-Cola Company, and YAHOO!. Her areas of expertise include brand development & design, global consumer research & segmentation, strategic planning & frameworks, new product innovation & launches, and high-profile sports sponsorships. Her strengths combine: (1) “big picture” brand strategy with detailed execution, (2) global platforms with customized domestic/local programs, and (3) brand awareness campaigns (digital, TV, print, and OOH) with tangible consumer touch points (events to specific call-to-action POS in varied environments). Jennifer has an M.B.A. from Northwestern University – Kellogg School of Management and a B.A. in Economics from University of California, Berkeley.