Jennifer Y.

Brand, Marketing & Communications Leader | Shaping Culture, Engagement & Impact

Richmond, Virginia, United States

About

I'm a mission-driven brand, marketing, and communications leader who thrives on shaping meaningful experiences—both for customers and employees. I believe that brand and culture are two sides of the same coin: if you want to engage customers, employees, or partners, you have to start with an authentic story and a compelling experience. That's where I come in. I specialize in brand development, marketing, internal communications, and employee engagement, helping organizations build strong identities and foster deeper connections. Whether crafting a brand strategy, coaching leaders on communication, or developing initiatives that strengthen company culture, I love creating strategies that don't just check a box—they inspire action, build relationships, and drive real impact. With decades of experience across law, professional and creative services, IT, healthcare, economic development, and nonprofits, I've seen firsthand that people are at the heart of every great business. My approach is both strategic and human-centered—I bring creativity, energy, and a good sense of humor (because, let's be honest, work should be both meaningful and enjoyable). Throughout my career, I've led initiatives in strategic planning, business development, internal and external communications, community engagement, public relations, and event management. I've worked closely with leadership teams, marketing professionals, and HR teams to align messaging, improve engagement, and create thriving workplace cultures.

Experience

  • Director of Marketing at Virginia Cardiovascular Specialists
    Jun 2025 - Present · 1 yr 2 mos

  • Marketing Director at KidMed - Pediatric Urgent Care
    Feb 2022 - Jul 2024 · 2 yrs 6 mos

  • Senior Account Manager at Owen Design Co.
    Jan 2020 - Feb 2022 · 2 yrs 2 mos

  • Corporate Communications Senior Manager at CapTech Ventures, Inc
    Sep 2018 - Aug 2019 · 1 yr

  • Director of Marketing at Sands Anderson PC
    Feb 2013 - Sep 2018 · 5 yrs 8 mos