La Quinta, California, United States
I’m a mom, a communicator, a storyteller, a content creator and an unapologetic creative. For over 15 years, I’ve built brands that people actually remember, not because they shout the loudest, but because their message, visuals, and customer experience work together seamlessly. I’ve lived and worked across six countries and traveled to over 40, which taught me something simple but powerful: great marketing doesn’t just broadcast. It connects. Whether I’m designing a newsletter that grows engagement by 66%, producing a 500 person brand event, or advising leadership on crisis communications, my focus is always the same: clear strategy, consistent visual identity, and measurable results. With a background that spans fashion retail (Forever 21, Reebok, Eddie Bauer, Lucky Brand) and independent consulting, I bring hands-on expertise in: · Brand Strategy & Creative Direction – From visual identity to tone of voice · Omnichannel Marketing – Email, social, print, events, and digital platforms · Graphic Design – Canva, Adobe Creative Cloud · Event Production – Full cycle: concept to vendor management to post-event analysis · Data-Informed Decision Making – Surveys, CRM reporting, ROI tracking · Cross-Functional Leadership – No silos. I partner with every department to get it done. I thrive in environments that value both high standards and genuine collaboration. Seasonal intensity? Bring it. Strategic reset? I use it well. Let’s connect if you’re looking for a strategist who can also execute: someone who writes, designs, plans, and leads with equal confidence. 📧 [email protected] 🔗 www.JenniferLVelez.com
Develop and execute end-to-end brand marketing strategies for purpose-driven businesses, ensuring consistent visual identity and messaging across all print, digital, and event touchpoints. Direct creative production including collateral design, social-first campaigns, and brand activations from concept through vendor coordination and logistics. Manage photography and video production for client events, including scheduling, creative direction, and post-production oversight. Oversee budget allocation and ROI tracking for all marketing initiatives.
Reebok, Aeropostale, Eddie Bauer, Lucky Brand, Brooks Brothers, Nautica