Austin, Texas, United States
With over a decade of entrepreneurial experience, I have co-founded and led transformational ventures in the mobility and travel sectors. Currently, as Co-Founder of The Ride Platform, I focus on building essential infrastructure for the mobility economy, enabling operators to foster generational wealth while empowering millions to explore the world. My expertise includes start-up leadership, enterprise software, omni-channel marketing, leveraging these skills to create value in the Operator Economy through innovative SaaS, marketplaces, and insurtech solutions. My professional journey spans over 25+ years working across 3 continents in global marketing roles, 11 years with Outdoorsy, where I co-founded the world’s leading outdoor travel ecosystem. As Co-Founder of Roamly since 2020, we are building AI-driven specialty insurance solutions for the mobility and marketplace travel economy. Recognized by Forbes as a Top 50 CMO Game Changing Marketing Leaders and included on the Inc. 2024 Top 250 Female Founder List, I remain committed to fostering creativity, cultivating impactful ideas and driving growth in dynamic, evolving industries. I am totally focussed today on building a more human kind of mobility.
The Ride Platform, Inc. is the parent company of Outdoorsy, Roamly, Wheelbase, and Ride. We are named for the one thing every part of our business is built around: the ride. It is the transaction where an operator meets a renter. We are the only company building an end-to-end platform for the Operator Economy. Outdoorsy and Ride provide the marketplaces where vehicles are booked. Wheelbase provides the enterprise software operators use to manage their businesses. Roamly provides the insurance that protects the assets they turn into profitable companies. Together, our brands help millions of people explore the world while giving independent operators the tools to build lasting businesses and generational wealth. Our mission is to build the essential infrastructure for the mobility economy. Our passion is building a more human kind of mobility.
Roamly is a leading provider of innovative, specialty insurance solutions purpose-built for the modern mobility and marketplace travel economy. As a Lloyd's Coverholder and AI-first insurance innovator, Roamly delivers a robust platform, deep carrier partnerships, and an expanding ecosystem that empowers consumers, professional fleet owners, and marketplaces to unlock new revenue streams while reducing risk. Our technology harnesses AI, advanced automation, and embedded distribution to power tailored coverages for recreational vehicles, carsharing, and other emerging mobility models—covering everything from underwriting and claims to compliance, data analytics, and real-time risk management. Serving customers across North America, Roamly has rapidly grown into a trusted partner for marketplaces and mobility operators, including industry-leading launch customers. Recognized for innovation and operational excellence, Roamly is committed to delivering products that meet the unique needs of specialized vehicle owners and operators, while continuously evolving to meet the demands of a rapidly changing mobility landscape. Headquartered in Austin, Texas, with a second headquarters in Aventura, Florida, Roamly operates across North America and Europe.
Founded in 2015, the Outdoorsy Group has pioneered access to the outdoors by creating the world's leading outdoor travel ecosystem. Millions of guests trust Outdoorsy to help them create lifelong family memories and partners rely on their products and innovations to grow their businesses and provide life changing sources of revenue. The Group's lines of business include Outdoorsy.com, the largest outdoor travel and hospitality marketplace; the Outdoorsy Destination Network, a portfolio of campgrounds and glamping retreats in the backyard of our nation's most beautiful landscapes; Roamly, its proprietary insurtech that underpins Outdoorsy.com and serves as a transformative insurance platform to power global mobility marketplaces. Outdoorsy's businesses are united by a long-term mission to restore our relationship with the outdoors and each other
Another Blank Page is a creative agency dedicated to providing breakthrough solutions that enable our clients to elevate their brand.
Led all facets of marketing for the world’s largest junk removal company, a dynamic $100M franchise organization. Organizational leadership and full P&L responsibility for the Marketing department, with a focus on developing and executing a defined marketing strategy that supports growth and enhances brand equity and awareness. Led the marketing department to achieve sales, growth and visibility that helps maximize the marketing efforts of Franchise Partners while ensuring a consistent brand presence. Developed and implemented the mobile website, critical revisions to the customer booking flows, and other marketing programs including rolling out system-wide programs to 150+ Franchise Partners. Lead role in the successful creation, positioning and marketing development of the "You Move Me" brand launching across North America.