Los Angeles Metropolitan Area
๐๐๐๐๐ก๐๐ฆ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐๐ ๐๐ฅ๐๐ก๐ ๐๐จ๐๐๐๐๐ก๐ ๐๐ข๐ฅ ๐จ๐ก๐ฃ๐ฅ๐๐๐๐๐๐ก๐ง๐๐ ๐ฆ๐จ๐๐๐๐ฆ๐ฆ Jennifer Kroog Rosenberg is an accomplished Senior Vice President of Marketing Communications with deep experience building award-winning brands that ignite consumer engagement and brand performance in competitive markets. She reimagines the brand blueprint to define brand vision, strategy, market positioning, and value proposition across full-funnel campaigns. She synthesizes sophisticated data points with high-impact storytelling to capture audiences and drive market share in unsuspecting ways. Jennifer acts as an organizational ambassador and brand champion to build consensus and align cross-functional stakeholders on large organizational initiatives, IPO strategy, and crisis communications. She masters a steady and inclusive leadership approach to build best-in-class capabilities that outperform expectations. ๐๐๐๐๐๐๐๐๐ง๐ฆ โ Brand Vision & Strategy โ IPO Marketing & Communications Strategy โ Press & Public Relations โ High-Impact Storytelling โ Influencer Partner Marketing โ Social Marketing Strategy โ Crisis Communications โ Revenue Generation & Digital Conversation โ Investor Relations & Financial Communications ๐ก๐ข๐ง๐๐ช๐ข๐ฅ๐ง๐๐ฌ โฆ 2022 Content Marketer of the Year, Women in Content Marketing Awards (WICMA) โฆ 2x Finalist, PR Week Awards, Best in Financial Communication, Best In-House Team โฆ 2021 Communications Professional of the Year, The Stevie Awards โฆ CHIEF Founding Member, Los Angeles Chapter โ๐๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ ๐ณ๐ฐ๐ฐ๐ฎ ๐ง๐ฐ๐ณ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ต๐ฐ ๐ด๐ถ๐ค๐ค๐ฆ๐ฆ๐ฅ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฐ๐ธ๐ฏ ๐ต๐ฆ๐ณ๐ฎ๐ด. ๐๐ฉ๐ฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐บ๐ฐ๐ถ ๐ญ๐ช๐ง๐ต ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ถ๐ฑ, ๐ต๐ฉ๐ฆ ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ๐ฆ๐ณ ๐ช๐ต ๐ฎ๐ข๐ฌ๐ฆ๐ด ๐บ๐ฐ๐ถ ๐ข๐ด ๐ข ๐ญ๐ฆ๐ข๐ฅ๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐ข๐ด ๐ข ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ.โ -๐๐ฆ๐ฏ๐ฏ๐ช๐ง๐ฆ๐ณ ๐๐ณ๐ฐ๐ฐ๐จ ๐๐ฐ๐ด๐ฆ๐ฏ๐ฃ๐ฆ๐ณ๐จ
Traditional sports media caters to one specific audienceโand that audience knows every rule and every stat of every game. Weโve created a platform that discusses the game in a way that makes sports fun, engaging, and easy. Sportsish brings the sports AND the ๐ช๐ด๐ฉ, offering complex sports breakdowns, deep dives into athletesโ personal lives, trends and "fits of the week," increased coverage of womenโs sports, and so much more. ๐๐ฉ'๐จ ๐ฃ๐ค๐ฉ ๐ฎ๐ค๐ช๐ง ๐๐ค๐ฎ๐๐ง๐๐๐ฃ๐'๐จ ๐จ๐ฅ๐ค๐ง๐ฉ๐จ ๐ฃ๐๐ฌ๐จ; ๐๐ฉ'๐จ ๐๐ฅ๐ค๐ง๐ฉ๐จ๐๐จ๐.
๐๐๐๐๐ก๐๐ฆ ๐๐ก ๐๐ฅ๐ ๐ข๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐๐ ๐๐ฅ๐๐ก๐ ๐๐จ๐๐๐๐๐ก๐ Leads complete marketing communications and corporate affairs ecosystem and brand-building strategy for the mission-driven projected $550M consumer goods company. ๐๐๐๐๐๐๐๐๐ง๐ฆ โ ๐๐ฃ๐ข ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Executed from conception to Bell Day, including financial and lifestyle press, including Forbes, CNBC, NBC News, Yahoo! Finance, and the WSJ โ ๐๐ฟ๐ฎ๐ป๐ฑ-๐๐๐ฎ๐ฟ๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Secured 230+ awards, including 9 Allure Best of Beauty Awards. Curated award submission strategy to spotlight brand distinction โ ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Executed 1,200 Executive Interviews/Engagements, achieving 500+ press placements globally (Baby, Beauty, Lifestyle, Health/Wellness, Entertainment, Fashion, and Finance) in 2023 โ ๐๐ฒ๐บ๐ฎ๐น๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฆ๐๐บ๐บ๐ถ๐: Planned with founders/CEOs in partnership with NASDAQ ๐๐ข๐ช ๐ ๐๐ข ๐๐ง โ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ + ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Quarterbacks full-service communications and marketing strategy, including influencer partnerships, press and public relations, media strategy/engagement, social media, digital and linear media โ ๐๐ฃ๐ข ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ + ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Directed IPO communications and marketing strategy, including NASDAQ selection, drafting S1 brand language, the analyst day perspective, investor roadshow media, and Bell Day planning, including media/press interviews with Founder and CEO โ ๐๐๐ฑ๐ด๐ฒ๐: Oversees $MM operating budget; determines marketing investment, forecasting, and ROI โ ๐ฃ๐ฟ๐ฒ๐๐ ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐: Builds strong press relationships with media outlets to position press and events โ ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐: Established 5,000+ influencer partnerships to drive consumer engagement โ ๐๐ฟ๐ถ๐๐ถ๐ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐: Prepares crisis response strategies, including recalls, executive transitions, and events
๐ฅ๐๐๐ ๐๐๐๐ก๐๐ ๐ฆ๐ข๐๐๐๐ ๐ ๐๐๐๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐ฌ Ignited social media strategy to drive online engagement and generate brand buzz for the $600M iconic clothing retailer. Transformed Juicy into a social media innovator at the forefront of technology and emerging trends. ๐๐๐๐๐๐๐๐๐ง๐ฆ โ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐๐ฟ๐ผ๐๐๐ต: Increased JuicyCouture.com revenue by 294% with a 164% site increase from FB/social traffic. โ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Secured media features in WWD, Instyle.com, and LAMag.com; named โThe Best 11 Brands to Followโ by Fashionista.com. โ ๐๐น๐ผ๐ฏ๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Launched nine new stores in Asia and three debut stores in Latin America. ๐๐ฆ๐ ๐ ๐ ๐๐๐ข๐จ๐ง โ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: achieved sizeable site growth from FB traffic and 1,127% increase in โlikes.โ โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐: Curated for product launches. Earned 20M impressions in a single partnership. โ ๐ง๐ต๐ฒ ๐๐๐ฒ๐๐ ๐๐ผ๐๐๐๐ฟ๐ถ๐๐๐: Created a guest blogger program featuring bloggers to influence product launches. โ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐: Developed partnerships with major organizations and media outlets, including the Make-A-Wish Foundation, WCRF, NYU/Tisch, W Magazine, Vogue, and InStyle. โ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด + ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐๐ฟ๐ผ๐๐๐ต: Drove revenue of international stores; implemented marketing and planning cycles for non-EU partners.
๐๐๐๐ฉ๐๐ง๐๐ ๐ ๐๐ฅ๐๐๐ง๐๐ก๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐ฌ + ๐๐ฅ๐๐ก๐ ๐ฃ๐๐ฅ๐๐ข๐ฅ๐ ๐๐ก๐๐ Oversaw online marketing initiatives, including site development, online store, web merchandising, and CRM communications for the contemporary handbag retailer. ๐๐๐๐๐๐๐๐๐ง๐ฆ โ ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Increased sales by 109% with integrated marketing, including print, packaging, lookbooks, and POP. โ ๐ฃ๐ฅ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Partnered with PR firms on celebrity outreach and press pitching to further brand positioning.