New York, New York, United States
Since joining The 100 Mile Group in 2009, I have played an integral role in creating and implementing various marketing campaigns, as well as ensuring top-notch customer service is delivered to our clients each and every day. In this position, I developed and executed a multi-million dollar campaign for the national consumer product launch of Sheets Brand Energy and Sleep Strips. For this campaign, I was responsible for managing internal staff, overseeing 14 outside agencies, and activating celebrity partners and in-store marketing programs, resulting in more than 2.5 billion impressions and 140,000 Facebook fans. Additionally, I have negotiated and cultivated relationships with multiple A-list celebrity partners resulting in investments and endorsements of various consumer products. The 100 Mile Group is a brand incubator and creative design agency comprised of the best Creative Directors, Designers, and Brand Builders from the top firms in New York. Partnering with iconic brands such as ZICO Coconut Water, KIND, and Sheets Energy Strips, The 100 Mile Group takes equity interest in brands, creates brands, as well as serves as a leading creative agency. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
At UBS, I established Private Wealth Management as the premiere brand within the Wealth Management division. I successfully accomplished this by rebranding the division, repositioning the offering, and creating an enhanced client experience across multiple touch points. Additionally, I created an end-to-end suite of marketing collateral, established a fulfillment process, and built a dedicated service team to assist the UBS sales teams in their client acquisition and asset gathering efforts. UBS provides corporate, institutional, and wealth management clients with expert advice, innovative financial solutions, outstanding execution and comprehensive access to the world's capital markets. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
As the Head of Private Banking and Investment Group Marketing at Merrill Lynch, I was responsible for all marketing activities including strategy, communications, and events. While managing a team of four employees with a $3.5M budget, I oversaw development of all internal and client-facing communications tools including thought-leadership pieces, client and prospect presentation content, partnering newsletters, and monthly internal newsletters. I also developed an event marketing strategy comprised of family wealth educational conferences, as well as cultural and sporting experiences, which had an average ROI of 250% and led to a $16.5M revenue lift in one year. Merrill Lynch is a leading wealth management company with years of professional experience and knowledge to help clients successfully achieve the lives they want. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
In 2004, I joined the team at Merrill Lynch as their Vice President of Marketing Strategy. I partnered with multiple business units and product groups to develop segmentation analyses resulting in more effectively sizing potential business opportunities, communicating with, and penetrating the targeted segment. In addition, I directed the Merrill Lynch Client Study to identify key client segments for products and services that would result in a greater share of wallet and market, as well as increase revenue and profitability. Merrill Lynch is a leading wealth management company with years of professional experience and knowledge to help clients successfully achieve the lives they want. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
At Morgan Stanley, I was promoted to serve as the company’s Vice President of Global Strategy and Business Development. I worked closely with Senior Management to implement strategic initiatives in an effort to increase market share and revenues while creating efficiencies and scale in a global business. Morgan Stanley mobilizes capital to help governments, corporations, institutions, and individuals around the world achieve their financial goals. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
As the U.S. Marketing Manager for Morgan Stanley’s Private Wealth Management Marketing Group, I developed the value proposition, refined the brand positioning, and successfully completed all marketing initiatives, which resulted in increased brand awareness and market share. Morgan Stanley mobilizes capital to help governments, corporations, institutions, and individuals around the world achieve their financial goals. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch
In 1999, I became an Associate in Morgan Stanley’s Private Wealth Management Marketing Group. In this role, I designed and implemented highly successful, website-based sales collateral, and product presentations that won and continue to win significant high net worth investment advisory and securities brokerage mandates. Morgan Stanley mobilizes capital to help governments, corporations, institutions, and individuals around the world achieve their financial goals. Specialties: • Marketing • Product Launch • Influential Marketing • Strategic Partnerships • New Business Development • Creative Design • Business Operations • Business Profitability • Rebranding • Consumer Product Launch