Hong Kong SAR
Planned and managed annual $1.5m HKD digital and online marketing budget. Executed digital marketing campaigns, including SEM/SEO, Email and Social Media campaigns Reduced 50% operation cost by managing digital paid ads in-house Improved performance of Paid Search and Social Media Advertising with proven ROI, increased traffic, engagement and sales Identified target customer segments and accordingly developed marketing strategy from ideation to execution across multiple channels in alliance with internal and external stakeholders. Assisted in the website revamp, development planning, customer journeys and site architecture Assisted in event coordination and managed video and content production Ran and assisted online market research, focus groups and surveys along with A/B testing Key role in new brand development and launch of TRIBE by Indigo Assisted in marketing and email automation launch across the business
Social Media Marketing Devised social media marketing campaign and strategies, including budget planning, content ideation, and implementation schedules. Monitor delivery and optimize campaigns based on clients success metrics. Analyzed monthly performance and create comprehensive reports and past marketing initiatives to improve future marketing strategies and campaigns. Content Marketing Produced compelling content for a variety of channels including facebook, instagram and website with design and writing teams. Delivered marketing initiatives with internal teams to drive different business objective such as traffic, engagement, leads. Share content through various channels, ensuring strong web presenceAnalyzed web traffic metrics Account Servicing Understand client’s business needs and formulate the best digital strategies for achieving their marketing objectives and goalsClients Served: HKTDC, Zojirushi, Catalo, GP Batteries, Tempur, ITSU
- Build brand awareness through social media channels: Facebook, Instagram, Twitter, LinkedIn - Support editorial & marketing teams through co-creation & management of content - Review analytics and provide input for social media Insights - Contribute input for internal company newsletter to share across APAC & EU markets - Read & write up industry insights to launch & highlight product pushes - Image creation and text for promotional display