Oakland, California, United States
Versatile marketing professional with a strong background in web and print design.
• Manage and coach a team of individual contributors who support corporate integrated marketing programs, trade shows, and flagship events • Scope, vet, and implement third-party integrations for webinars and hybrid events • Write quarterly OKRs to prioritize work and align resources • Piloted Adobe Audience Manager-to-Marketo beta test to tie anonymous visitors to known leads to enable personalized nurture content tailored to buying stage
• Partnered closely with the marketing technology and web development teams to streamline global web forms across 18 regional locales • Built Marketo programs to connect a content syndication platform (Integrate) to SFDC, resulting in increased speed-to-lead and reduced reliance on third-party list uploads • Represented campaign automation team in M&A activities to onboard people, processes, and systems • Worked closely with data governance and legal teams to bring Workday into compliance with CCPA with a global lens to future-proof opt-in management
• Managed the design and implementation of automated campaigns across all business units in Eloqua 9 and 10 • Worked closely with Sales, Engineering, and Product teams to improve process efficiency and ensured campaign tracking from email to recurring revenue • Designed and managed touch governance plans to increase campaign effectiveness and prevent list fatigue • Converted Photoshop mockups into responsive emails and landing pages in HTML/CSS
• Planned and managed marketing campaigns for lead generation and client acquisition for Nonprofit HR product suite • Led the charge on industry events aimed at client retention and development
• Worked with vendors, sponsors, and event management teams to implement annual client conferences with multiple tracks, an exhibit hall, and breakout sessions for over 350 attendees • Responsible for the production of pixel-perfect product websites and collateral for: - Equilar Corporate Site (www.equilar.com) - C-Suite Insight (www.c-suiteinsight.com, print magazine for C-level executives with a readership of 20,000+) - EquilarAtlas (www.equilaratlas.com, business development product for wealth managers, executive recruiters, universities, and nonprofits) - Top 25 Survey (product aggregating private executive compensation data for Fortune 1000 companies). • Hired, trained and managed junior web designer. • Spearheaded social media campaigns (Twitter, LinkedIn, blogs) to foster client interaction.
• Worked closely with the Product Development, Research and Sales teams to develop marketing and branding strategy. • Solely responsible for the design and distribution of all print and online client-facing collateral. • Designed marketing campaigns, newsletters, and product announcements leading to an increase in qualified web traffic from 4,000 visitors a month to over 30,000. • Researched, developed and managed system for tracking leads from email campaign to website visit, saving organization $17,000 per year. • Planned, coordinated, and managed client conferences with over 400 Fortune 1000 senior management professionals in attendance. • Coordinated and managed logistics for bimonthly webinars with over 600 registrants.
greenlight Magazine is an earth-friendly publication promoting sustainable living to a readership of 25,000+. • Worked with on- and off-site editors to develop redesign strategies to increase web traffic. • Designed web banners and advertisements for sponsors. • Spearheaded email campaigns to promote recent publications. • Designed and managed distribution of Winter and Summer 2007 issues.