Jennifer Lazara

Sales and Operations Coordinator at Herc Rentals

Everett, Washington, United States

About

Motivated and accomplished Sales and Operations Coordinator whose achievements reflect outstanding customer service and follow through, an innovative spirit and strong leadership skills. Consistently recognized for exceeding performance standards by efficiently and effectively, servicing customers and nurturing relationships. Well regarded by peers and managers for resourceful problem-solving and training abilities, team building focus and goal surpassing results.

Experience

  • Herc Rentals (9 yrs 3 mos)
    • Branch Manager
      Nov 2020 - Present · 5 yrs 8 mos

    • Territory Sales Representative
      Jun 2018 - Nov 2020 · 2 yrs 6 mos

    • Sales and Operations Coordinator
      Apr 2017 - Jun 2018 · 1 yr 3 mos

      Answer customer inquiries and resolve concerns in a timely manner. Schedule delivery and pick up of equipment. Maximize additional sales revenue through superior customer service and follow through. Provide customers with expert advice on planning their equipment needs for the job. Offer and open new accounts. Generate, process and analyze daily business reports. Coordinate communication and needs between the different areas of the branch to ensure smooth operations. • Successfully trained a new Coordinator in a few months so that he is able to function temporarily as the sole Coordinator at 722 • Took ownership of remerchandising the showroom at 714 to better showcase the Pro Contractor Tools including dust control and seasonal needs. • Achieved 95% signed contracts at 714 in 2017 through incorporating different reminder/rewards programs for the drivers as well as diligent follow through with the customer • Fourth quarter 2017 Spotlight Award winner

  • Sales Representative at Mondelēz International
    Dec 2013 - Dec 2016 · 3 yrs 1 mo

    Focused on sales objectives, campaigns and promotions through fact based selling using various sales brochures and order guides, sales presentations, and other sources of product and distribution. Maintained schematics and proper merchandising through focusing on the correct space to sales. Pushed to sell all headquarter-authorized programs, as well as incremental selling opportunities to grow the business, while monitoring and managing territory Key Performance Indicators (KPIs) as dictated by returns, unsalables, sales, merchandising hours, etc. Performed in-store planning by tailoring programs and fact-based sales presentations to the customer's needs, store demographics, and the current consumer base in order to drive both company and customer growth. Developed strong business relationships with store management to provide service and value beyond the customer's expectations. • One of only 3 sales reps to increase sales over prior year in 2014 in the Kent district. • Achieved M11 2015 at 127% to projection and 103% for the year. • Successfully recruited and trained merchandisers including proper ordering, inventory levels and rotation. • Top selling sales rep for 2015 in both the Kent and Seattle North districts.

  • Albertsons (Greater Seattle Area)
    • Assistant Store Director
      Apr 2010 - Dec 2013 · 3 yrs 9 mos

      Managed the store in the absence of the Store Director. Directly managed the Grocery, Drug and Fresh Departments including writing orders and taking inventory. Utilized tools such as Micro Strategies to monitor prior year sales and current trends to accurately predict proper inventory and staffing levels to ensure total store sales, profit and expense goals. Provided leadership and mentoring to department managers and all store associates. Interviewed and selected individuals to fill grocery/drug jobs. Practiced aggressive cost control for all in-store operating, maintenance and supply costs including reviewing Profit and Loss statements for accuracy and opportunity. • Used various programs including Micro Strategies to evaluate and interpret sales data in the 22 oz. craft beer category resulting in an increase of 450% the following quarter. • Researched a supplier for nostalgic sodas resulting in a brand new category for Albertsons. This product line was initially self-distributed and became so popular that the Albertsons warehouse now carries it. • Incorporated gluten free set into the store. Due to positive customer feedback and increased sales, this set permanent in every Albertsons. • Increased sales by over $260K and profit by $60K over prior year in 2012. • Decreased inventory by $23,000 from prior year throughout the 2012 holiday season.

    • Grocery Manager
      Feb 2008 - Apr 2010 · 2 yrs 3 mos

      Ensured proper merchandising of product by understanding and following schematics and merchandising protocol. Wrote orders to maintain minimal inventory levels with a focus on 100% in-stock conditions. Assisted in other departments as needed to benefit total store sales. • Discovered $20,000 miscount in the Total Alcohol Beverage department due to careful inventory auditing in Mukilteo Albertsons in 2009. • Focused on efficiency in the back room through the use of the Enhanced Order Entry (EOE) system. This involved truing up the back room inventory monthly and working any product on the pull-list generated by the EOE system daily.

    • Service Operations Manager
      Oct 2002 - Feb 2008 · 5 yrs 5 mos

      Determined labor coverage needs for department based on an analysis of current and projected sales and market conditions, and scheduled associates based on those needs. Promoted a customer-focused approach to growth by creating an atmosphere of enthusiastic personalized customer service. Resolved customer relations issues. Back up Bookkeeping and payroll. Back up cashier. • Scheduled 50+ people to optimize customer satisfaction while accommodating requests to maintain a work life balance. • Maintained highest overall customer satisfaction rating for the district in 2007