Greater Orlando
What makes my brain light up: finding insights from marketing data to optimize conversions🤩
Event Measurement, Marketing Analysis, Audience Acquisition
-Planned the overall program according to company objectives and monitored progress using project management software; Achieved 70% lift in deal size and 15% shorter sales cycle for ABX-selected enterprise accounts -Led stakeholder communications for updates and reporting at the organizational level -Coordinated across six global marketing teams consisting of 30 members to ensure visibility & alignment on multiple projects; Identified & mitigated risks to ensure efficient collaboration
-Collaborated with sales and various marketing teams to plan and execute end to end omni-channel campaigns targeting enterprise accounts based on account journey stages; Increased account engagement by 12% YoY -Partnered with executive level sales leadership to establish an enablement strategy for global SDR team; Designed, proposed and implemented a new incentive program, Influenced $130m in pipeline during FY 2023 (140% to goal)
-Led Event Marketing and Executive Relations for an invite-only CXO program at Cisco's largest annual user conference, Cisco Live -Collected and evaluated over 2000 sales nominated contacts and sent invitations on behalf of the CIO -Achieved an all-time program record for KPIs including number of attendees from target accounts and percentage of c-level in attendance; influenced $180 million in sales pipeline post-event -Acted as the primary liaison for CIO & CISOs from Fortune 5000 level customers; Managed all communication, hotel arrangements, and provided "white glove" support both pre-event and on site -Partnered with field marketing and sales leadership, managed external website, executed bulk emails according to brand and GDPR guidelines -Data analysis lead for Cisco Live US and On Demand users; provided demographic insights and trend analysis using advanced excel skills
-Led Audience Acquisition and Executive Relations for Cisco Live, responsible for executive level communications, CRM database management, pre-event surveys and reporting -Managed marketing outreach for “BruFrou”: Conducted research and contracted seventy local restaurants for a 2000-person startup culinary event
-Assisted multiple departments in communicating with CXO event invitees and conducted research for high-level clients including Cisco, Equinix, Bill and Melinda Gates Foundation, Techonomy Media, and others -Created reports for pre- and post-event surveys and managed the CRM database -Managed executive relations and logistics, provided support as the main point of contact for speakers and special guests, and running the information desk