Hong Kong, Hong Kong SAR
Marketing professional with more than 20 years' experience in the financial industry. From product and content marketing to media relations, research and analysis, Jennifer has a deep knowledge of the financial markets from both a sell-side and buy-side perspective, and the analytical skills to produce intelligent, persuasive and insightful content. An education background based on Statistics and Finance, coupled with an early career in quantitative market research have provided her with a highly analytical foundation. Jennifer is an Australian native based in Hong Kong.
Regional product and content marketing for Asia (ex-Japan), driving brand awareness and product acquisition, growth and retention.
Strategically created, managed and delivered integrated, persuasive and informative content-driven marketing campaigns and thematic programs for the Asia Pacific (ex-Japan) region, to drive brand awareness and product acquisition, growth and retention. From propositions to fund content, thought leadership, investor education, industry awards and events, ensured alignment with business strategies and amplification across digital platforms and social media channels. Worked closely with local marketing and sales, editorial, product, communications and investment teams across the region, and was the Asia conduit for global marketing and investment teams in Europe and the UK.
Head of Product Marketing at Dealogic, responsible for driving the marketing strategy, management, and execution for the firm's investment banking platform—including messaging, value proposition, collateral, go-to-market plans, content marketing, and campaigns.
Global Head of Content Marketing, responsible for creating, managing, and distributing strategic Dealogic content, from corporate and platform messaging, to marketing collateral, advertising, and promotional pieces, across multiple channels (print, digital, external, and internal). Worked in close partnership with the Commercial and Product teams across the organization, to help grow company brand awareness, and ensure consistent product value propositions, benefits, and sales points, to help increase revenue. Managed and delivered targeted content streams across company products, the corporate website, social media channels, and email campaigns.
Senior Marketing Executive at Dealogic, responsible for global marketing and communications from collateral to targeted marketing campaigns, internal communications, and developing marketing plans aligned with the group objectives across the business. Worked with key stakeholders across the business to ensure consistent and articulate messaging, support the Sales team's efforts, and grow brand awareness across various distribution channels (digital, print, social media).
Regional Marketing Manager, Vice President, at Citi, responsible for internal marketing and communications for the firm's Asia Pacific franchise for the corporate and investment banking divisions of the Institutional Clients Group (ICG). Remit for the Asia Pacific region included 17 countries and 39 branches. Responsible for developing and building brand identity for the business, including branding and guidelines, and the standardization of information presentation and distribution. Liaised and worked with senior internal stakeholders on internal marketing projects and initiatives, announcements, and event marketing. Worked with corporate affairs and cross-business marketing groups to maximize awareness of the group. Reported to the Chief Administrative Officer (CAO).
Media Relations Manager responsible for the media team in Hong Kong and helped plan media strategy in the Asia Pacific region. Built Dealogic brand value by identifying and building relationships with leading financial media. Proactively promoted specific Dealogic trends and analysis to appropriate media, produced highly targeted reports based on market trends, and wrote relevant trend analyses and intelligence reports. Partnered with journalists and maintained relationships with key investment banking correspondents in the region including global publications such as the Financial Times and The Wall Street Journal; newswires such as Dow Jones; and regional publications such as The South China Morning Post, Hong Kong Economic Journal, Australian Financial Review, The Nikkei, and the Economic Times among others. Knowledgeable on debt and equity capital markets, syndicated loans, mergers & acquisitions, and financial sponsor markets, having run in-depth reports across segments. Liaised with conference organizers and formed media partnerships. Copy editor for all material released by Dealogic in the Asia Pacific region.
Research Analyst at Dealogic, covering the syndicated lending market for Asia Pacific. Responsibilities ranged from tracking all loans transactions to liaising with bankers across the region to discuss deals, providing client support, conducting client training on the loans platform, and conducting validation sessions. Copywriter for: - Weekly loans piece for EuroWeek - Weekly loans article for FinanceAsia - Weekly loans article and quarterly review for the Asia Pacific Loans Market Association - Weekly loans newssheet for clients on the Dealogic loans platform - Regional analysis for the Dealogic Quarterly Loans Review