Hong Kong SAR
A graduate of The Hong Kong Polytechnic University, I recently led marketing and recruitment initiatives at Yew Chung College of Early Childhood Education. My expertise spans digital marketing, art direction in advertising, data-driven campaign optimization, and bilingual communications. I excel in developing omni-channel content strategies and managing cross-functional teams to drive engagement and results. My collaborative approach focuses on creating impactful marketing solutions that connect with diverse audiences.
• Spearheaded admission campaigns and events, managing cross-functional teams and stakeholder relationships • Developed omni-channel content strategy across digital platforms, enhancing brand visibility and engagement • Implemented data-driven marketing strategies, optimizing campaign performance and conversion rates • Managed bilingual online/offline communications, website content updates, and marketing collaterals for diverse audiences • Executed integrated marketing campaigns including digital, events, and outreach programs
• Managed digital projects focused on website enhancement and user experience optimization using data-driven insights. • Led cross-functional teams to deliver web enhancement solutions while ensuring compliance with industry standards. • Analyzed user behavior and website performance through Adobe Analytics, driving improvements in UX/UI design.
• Led the conceptualization and execution of integrated marketing campaigns focused on visual storytelling. • Supervised creative teams to produce high-quality videos, infographics, and digital content under tight deadlines. • Developed data-driven creative solutions while effectively managing relationships with multiple stakeholders.
• Spearheaded the conceptualization and execution of digital marketing campaigns for financial sector clients. • Developed comprehensive campaign strategies that enhanced customer engagement across multiple touchpoints. • Collaborated with production teams to ensure cohesive brand messaging across all marketing channels.
• Led digital content creation and campaign optimization for a diverse client portfolio, enhancing engagement across financial services, F&B, and healthcare sectors. • Designed user journeys for web campaigns, significantly improving conversion rates in financial and real estate sectors. • Developed innovative social media content strategies, including static and animated content, for major brands, driving brand awareness and customer interaction.