Jennifer Cheng

Marketing Specialist

Hong Kong SAR

About

Experience

  • Director, Global Wealth Management Marketing Greater China at UBS
    Jun 2024 - Present · 2 yrs 1 mo

  • Vice President, Marketing and Branding at Credit Suisse
    Nov 2018 - May 2024 · 5 yrs 7 mos

  • Citibank (Hong Kong) Limited (14 yrs 3 mos)
    • Vice President, International Personal Banking
      Dec 2014 - Nov 2018 · 4 yrs

      Work jointly with team head to develop new strategy for the offshore banking business and achieve business targets.

    • Assistant Vice President, Emerging Affluent Segment, Country Marketing
      Sep 2013 - Nov 2014 · 1 yr 3 mos

      Develop and implement client acquisition strategy for the emerging affluent segment via marketing programs to achieve business targets

    • Assistant Vice President, Wealth Management Marketing/Affluent Segment
      Aug 2008 - Aug 2013 · 5 yrs 1 mo

      Devised marketing campaigns and organized client events to broaden client base and improve portfolio quality of deposits and investment products