Arlington, Texas, United States
Strategic product and ecommerce leader with 13+ years of experience driving revenue growth, product strategy, and digital commerce optimization across consumer goods, apparel, and direct-to-consumer businesses. My background combines product strategy, ecommerce operations, merchandising, pricing, and lifecycle optimization — with a strong focus on balancing customer experience, revenue growth, and operational scalability. Throughout my career, I’ve managed multi-million-dollar product portfolios, led cross-functional product initiatives, optimized Shopify storefronts, launched new product lines, and developed pricing and bundling strategies that improve conversion, margin, and average order value. I’ve worked across both ecommerce and inside-sales business models, partnering closely with marketing, sourcing, fulfillment, finance, creative, and operations teams to bring products from concept through commercialization. Areas of focus include: • Ecommerce & Shopify strategy • Product lifecycle management • Pricing & bundling optimization • Digital merchandising & conversion optimization • Product launches & go-to-market strategy • Margin improvement & unit economics • AI-assisted ecommerce operations & automation Most recently, I’ve been exploring how AI and automation can improve ecommerce workflows, merchandising scalability, personalization, and digital content operations. I’m currently open to new opportunities in ecommerce, consumer products, product strategy, and digital commerce leadership. Industries: Apparel, Consumer Products, DTC Ecommerce, Marketplace, Publishing, Subscription & Bundled Products.
https://shop.publishingconcepts.com/ Own end-to-end strategy for custom apparel and bundled product lines supporting alumni and nonprofit campaigns across ecommerce and inside-sales channels. • Manage product roadmap spanning apparel, kits, add-ons, and limited-time promotional SKUs. • Partner with marketing and lifecycle teams to optimize pricing, bundles, and promotions, contributing to consistent year-over-year revenue growth. • Reduced average product COGS by 8% through vendor renegotiation, sourcing optimization, and material standardization. • Launched and scaled multiple Shopify storefronts, improving product discoverability, merchandising structure, and conversion performance. • Analyze performance metrics including AOV, unit economics, margin, and sell-through to guide assortment and pricing decisions. • Lead cross-functional execution across sourcing, design, fulfillment, finance, and marketing.
• Design company logos and t-shirts • Design company website theme layouts using Shopify. https://hopeandgrowthcenter.com/
• Owned $73M+ consumer product portfolio sold through ecommerce and retail channels. • Increased annual category revenue 15% by aligning customer insights with pricing and promotional strategy. • Led product launches from opportunity identification through go-to-market execution. • Built forecasts, margin models, and pricing recommendations to support digital and retail distribution. • Partnered with marketing teams on ecommerce content, PDP optimization, and launch campaigns.
• Developed and launched 150+ apparel styles across multiple western wear brands. • Implemented PLM and ERP workflows that reduced development lead times and improved cross-functional visibility. • Managed global supplier communication to maintain quality standards and on-time delivery. • Supported pricing strategy, costing analysis, and seasonal assortment planning.