Jennie Chen

Executive Director

Los Angeles, CA

About

Experience

  • Executive Director, Marketing Science at Hearts & Science
    May 2022 - Present · 4 yrs 2 mos

  • Horizon Media (2 yrs 4 mos)
    • VP, Analytics/Strategy Insights
      Apr 2021 - May 2022 · 1 yr 2 mos

    • Director, Analytics
      Feb 2020 - Mar 2021 · 1 yr 2 mos

  • Director, Analytics at Canvas Worldwide
    May 2018 - Jan 2020 · 1 yr 9 mos

    - Lead analytics department to provide data-driven insights based on media campaign performance to inform client's media strategy/planning - Work on developing audience segmentation analysis & consumer insights through 1st party data and syndicated research - Provide clients with bespoke solutions to unique business problems - Evaluate different partners and keep up to date with competitive and industry landscape to better consult clients - Key contributor to strategic frameworks & media plan recommendations, including creative messaging & targeting strategy

  • OMD USA (Los Angeles)
    • Associate Director, Marketing Sciences
      Jun 2016 - Apr 2018 · 1 yr 11 mos

      Apollo (University of Phoenix) Hilton (All Brands)

    • Supervisor, Digital Analytics
      Dec 2014 - Jun 2016 · 1 yr 7 mos

      Hilton (All Brands) Experian Disney (Theatrical, Home Entertainment, Interactive)

  • MEC (3 yrs 5 mos)
    • Supervisor, Digital Analytics
      Jul 2014 - Dec 2014 · 6 mos

      Paramount Pictures - Theatrical, Digital

    • Senior Associate, Analytics
      Jun 2012 - Jun 2014 · 2 yrs 1 mo

      Paramount Pictures - Theatrical, Digital

    • Ad Operations Coordinator
      Aug 2011 - May 2012 · 10 mos

      Paramount Pictures - Theatrical, Digital