New Brunswick, Canada
Experienced and motivated marketing/communications professional. Specialties include marketing, advertising, communications, print media, graphic design, copywriting, project management, market research, social media and public speaking. Passions include family, friends, sports, Spice Girls, Sopranos, travel and chips. -- I grew up in a family seafood business in rural Nova Scotia, working in rubber boots and hairnets during my teenage years. The pride I have for family businesses knows no bounds - the challenges, successes, legacy and teamwork has formed the type of person and team member that I am. This has also led me toward organizations that value their people and relationships first and foremost, which trickles down into satisfied and motivated employees. I do freelance work in sport marketing, utilizing my masters degree and combining it with my passion for athletics and my general fandom for all things sports. I spend my free time lugging either myself, my husband or our children to whatever ball field, rink, soccer pitch, tennis court or golf course that happens to be on the family calendar that day. Life is meant to be lived with the people you love doing things you enjoy in the places you want to be.
Marketing Manager for McDonough Manufacturing Company and McDonough Manufacturing Canada. McDonough Manufacturing has been building quality sawmill machinery for 134 years with a focus on resaws, band mills, edgers, gangs, material handling, and parts & service. - Develop, execute, measure and analyze all marketing and communications strategies and activities - Develop social media content, delivery and measurement - Design all print ads for magazines and trade shows - Develop print material, such as brochures and sales sheets, for sales team - Re-designed and maintain corporate website - Manage Google Ads strategy and execution - Execute and measure impact from all marketing activities on a weekly, monthly and annual basis - Copywriting for print articles and features
Part-time Marketing & Media Manager for Champions Hockey Academy. Experienced in social media marketing, website design, sport management, google analytics, strategic planning, writing, graphic design services and marketing strategy.
As part of my position with the Associated Alumni, I play a lead role in the development and implementation of a Marketing Communications strategy in support of a five-year Alumni Engagement Strategy. As the marketing and communications lead in the office, I plan and execute initiative-specific marketing communications campaigns, including but not limited to: - Print and digital collateral - Website content development and maintenance - Social media strategy and execution - Implementation and monitoring of analytic measurement system - Development and deployment of emails using a marketing automation platform - Curation of content for Alumni News magazine - Development of office presentations, annual reports and results-based infographics
My duties are split into two categories - Marketing and Communications/Lead Generation. I am responsible for the development of promotional material to bring awareness to the CMA designation in New Brunswick and across Canada, as well as the development and execution of advertising strategies in relation to the exposure of the CMA brand. A large part of these duties is to ensure the CMA brand is portrayed accurately in all communications and advertising to promote a consistent and powerful brand message. One of my primary tasks is to recruit students into the CMA program via marketing campaigns, workplace visits, university visits, community events and maintaining a strong social media presence.