Jenna Y.

Senior PR Manager | Technology | Media Relations & Brand Reputation

United States

About

With over 10 years of experience in public relations and brand communications within the technology industry, I have built deep expertise across internet, software, artificial intelligence, smart hardware, and high-tech manufacturing sectors. I bring a structured and hands-on approach to corporate communications, media relations, brand storytelling, crisis management, and executive communications. I am highly skilled in cross-functional collaboration, working closely with marketing, legal, human resources, and executive leadership to ensure communications strategies are closely aligned with business objectives and support long-term corporate growth.

Experience

  • Meta (United States)
    • Senior Public Relations Manager
      Feb 2019 - Apr 2023 · 4 yrs 3 mos

    • Public Relations Manager
      Aug 2016 - Feb 2019 · 2 yrs 7 mos

      Develop and execute company-wide or business line-level media and communications strategies. Lead media communications for press releases, product launches, company announcements, and key issues. Establish and maintain core media relationships, serving as a crucial communication window between the company and the media. Guide and review external content such as press releases, statements, Q&As, and executive statements. Ensure brand messaging is consistent globally while supporting regional or localized communication needs. Monitor media, social media, and public opinion to identify potential reputational risks. Lead or participate in crisis communication strategy development and rapid response. Collaborate with legal, policy, trust, and security teams to ensure compliant and prudent external responses. Review the quality of team output to ensure communication standards align with company values.

    • Public Relations Specialist
      Mar 2013 - Aug 2016 · 3 yrs 6 mos

      Write, edit, and publish press releases, media statements, official responses, Q&As, and executive communications materials. Assist in managing media relations, supporting journalist inquiries, interview coordination, and providing background information. Participate in developing media communication plans to support the dissemination of important product launches, company news, or policy issues. Support the execution of content disseminated through Meta's official blog, news center, and social media platforms. Assist in developing storylines to translate complex product, technology, or policy information into easily understandable content. Collaborate with marketing, product, and regional teams to ensure global brand messaging and local adaptation. Monitor media, social media, and public opinion to identify potential reputational risks. Work closely with policy, legal, product, marketing, data privacy, and regional communications teams.

  • Public Relations Coordinator at PayPal
    Apr 2010 - Feb 2013 · 2 yrs 11 mos

    Assist in writing, editing, and publishing press releases, media statements, Q&A documents, and external communication materials. Coordinate media interview arrangements, including material preparation, internal communication, and scheduling. Maintain and update the media contact list, supporting daily media relations management. Tracking and monitoring media reports, compiling public opinion analysis, and summarizing communication effectiveness. Support the execution of content dissemination on the company's website, blog, and social media platforms. Assist in preparing brand communication materials, case studies, and presentations. Collect industry trends, policy updates, and competitor communication information to provide reference for the team. Assist in planning and executing press conferences, media roundtables, industry forums, or online communication events. Responsible for project progress tracking, material preparation, cross-team communication, and execution support.

  • HP (United States · On-site)
    • Public Relations Assistant
      Sep 2008 - Mar 2010 · 1 yr 7 mos

      Assist in drafting, editing, and reviewing press releases, media briefs, public statements, and Q&A materials. Maintain and update the media contact list, assist with media interviews, information provision, and communication coordination. Monitor media reports and industry sentiment, and compile daily, weekly, or monthly communication summaries. Support content updates for the company's official website, social media, and other communication channels. Assist in preparing brand communication materials, including case studies, images, presentations, etc. Collect industry, competitor, and market communication dynamics to support communication strategies. Assist in planning and executing press conferences, media events, industry forums, and online communication projects.

    • Intern
      Jun 2008 - Sep 2008 · 4 mos

      Assist in writing, editing, and proofreading press releases, media briefs, internal communications, and public relations documents. Compile media lists, track media reports, and conduct news monitoring and public opinion analysis. Support media communication matters, such as material preparation and interview coordination. Assist in operating the company's official communication channels.