Seoul, Seoul, South Korea
Enhancing Experience of Bra Style Survey and Fitting Check Survey - Monthly Gasm is the first Lingerie subscription service in South Korea. The core value of the subscription is Personalization. The Bra Style Survey and Fitting Check Survey are designed to analyze customers' size, taste and what fits the best. - Customer Satisfaction Score has increased from 69 to 76.5 by 7.5. (Out of 100 score in total) - Suggested two different themes for GUI and established main GUI concept. - Planned service user flow and designed the whole survey. - Illustrated the main visual character according to brand guideline. Designing Messaging System for Internal Dashboard - Planned and designed Internal Messaging System - Led a team of 2 soft engineers and 1 designer as a PM and Designer - A 80% decrease in a cost of Notification Talk (B2B message solution from KakaoTalk) - Made customer support agents workflow effective Increasing Fitting Check Survey Response Rate - The response rate has climbed to 60% compared to product shipment through many experiments and hypotheses. - Unless shipment is finished, customers won’t be able to take the Fitting Check survey. But I made customers do the fitting check survey even before shipping process is done through "the Shipment Confirmation Feature". -Conducted message frequency experiments through Kakao Notification Talk. When customers received our Lingerie product, we reminded customers to take Fitting Check Survey up to 2 times. The response rate has increased.
- Conducted user interviews and shared valuable insights to redesign an SAT product service for SAT test-takers, mainly 8th to 12th graders. - Redesigned an SAT website for students to practice SAT tests based on AI analysis. - Directed a multi-channel marketing campaign, which included magazines and Facebook. - Designed B2B dashboard that keeps track of student achievement for SAT teachers.
SendBird Blog - Designed SendBird Blog, a core content marketing platform. - Increased Daily Active Users (DAU) and each content conversion to main CTA (Call To Action) by 3 times. - Led planning and meetings for a team in a remote work environment. SendBird Dashboard - Designed a new feature that organizes customer service representatives into teams for Ola, an Indian ridesharing company like Uber. - Distinguished right and wrong cases of toast notifications and created a framework for adapting new toast notifications. SendBird.com - Designed mobile version of SendBird.com. - Increased the conversion rate by 2-3 times compared to the previous SendBird.com.
- Worked on branding including websites, and iOS and AOS app for Babyfriends 2.0. - Illustrated each month’s photo book cover design of an animal family, which was the main source of revenue for the startup. - The revenue of the startup tripled after realising Babyfriends 2.0 and new photobooks.