Jenna Akre Lalley

Creative Director | Design Director

Minneapolis, Minnesota, United States

About

Part design nerd, part creative strategist. Master of crafting brand stories and meaningful connections. A seasoned art director, designer and savvy strategic thinker, Jenna is passionate about making “work that works” — artfully crafting stories and building powerful lifestyle brands that connect people, inspire action and drive record-breaking ROI. Her award-winning work spans a wide range of projects including brand identity, integrated campaigns, interactive, broadcast, packaging, social, experiential, editorial design and photo art direction for clients like Explore Minnesota, Hatteras Yachts, Anheuser-Busch, Cambria, USA Hockey, Sun County Airlines, Grain Belt and Purely Sedona. Jenna thrives on hard-to-solve challenges, digging deep to find the soul of a brand and believes the most exciting creative lives in the “what if’s.”

Experience

  • Creative Director at Rise and Shine and Partners
    Jan 2025 - Present · 1 yr 6 mos

    Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 18-year pedigree of success in strategically and creatively guiding ambitious brands through complex, everchanging marketing challenges. Its work has received national and international acclaim for effectiveness and creativity, including recognition as “Best Small Agency in the U.S.” by the American Association of Advertising Agencies.

  • Creative Director // Designer at Freelance
    Jan 2005 - Present · 21 yrs 6 mos

    Clients include Cambria, Aspire One Communications, Vornado/Penn1, JANE Enterprises, Matriarch Restaurant, Artful Living Magazine, M.W. Schmidt Architectural Design, Studio M Lighting, Brenden-Mann Foundation, Voyager Dog Food Co., GoGardenGo, Grandma’s Restaurant Corp., Gray Gardens Landscaping, Island City Brewing Co., MRD Advertising, and Statement Boutique. • Branding • Collateral • Editorial Design • Web Design • Packaging • Advertising • Event Collateral • Posters • Apparel

  • Adventure™ (11 yrs 5 mos)
    • Creative Director
      Jan 2024 - Jan 2025 · 1 yr 1 mo

    • Associate Creative Director
      Sep 2019 - Jan 2024 · 4 yrs 5 mos

      Adventure is a shamelessly optimistic group of creative and strategic problem solvers with a passion for moving active brands forward. We combine human-centric science with the art of storytelling to create authentic, living brands. As an Associate Creative Director, I work closely with our account, strategy and creative teams to build and craft our clients’ brand stories - bringing them to life through innovation, originality, and an unwavering dedication to quality. From startups to storied American brands, and work that spans tourism, outdoors, luxury, retail, tech, marine and everything in-between, my super power is weaving together compelling stories that captivate audiences and drive engagement. RESPONSIBILITIES: • Campaign development • Brand storytelling • Art direction & design • Cross-functional collaboration • Creative mentoring and leadership • Quality control • New business pitches and selling of creative ideas • Maintain senior-level client contact and relationships

    • Senior Art Director
      Sep 2013 - Sep 2019 · 6 yrs 1 mo

  • Creative Director at Touchpoint Media, Inc.
    Jul 2011 - Sep 2013 · 2 yrs 3 mos

    Touchpoint Media is a full service custom content and communications agency that specializes in all print and digital platforms. Based in Minneapolis and New York, Touchpoint features a client list that ranges from amateur sports associations to Fortune 500 companies that span industries, from hospitality to finance to affluent lifestyle. RESPONSIBILITIES: Creative design & direction for custom publications, print and digital collateral, custom content and brand development. Clients included: Cambria, USA Hockey, USA Wrestling, Sun Country Airlines, United Healthcare, Virginia State Golf Association, Minnesota Hockey and more. • Manage creative department & resource allocation • New business creative development • Oversee creative direction of all client projects • Project/Account management from beginning stages to final production • Print and web design • Identity and brand development • Promotional and collateral design • Custom content strategy & curation/development • Photo art direction • Digital publication design/management • HTML email design & execution

  • Lead Art Director at Tiger Oak Publications
    Oct 2008 - Jul 2011 · 2 yrs 10 mos

    • Content/Design concept development & strategy with editorial teams • Photo art direction • Magazine layout • Sales collateral • Advertising design • Project management from beginning stages to final print production