Berkeley, California, United States
• Motion XR, Video Production- Commercial Broadcast, Social • Creative focusing on XR experiences. • Client: Molson Coors, Sports Team Partnerships Trigger is an award-winning XR agency that creates AR, MR and VR experiences that connect people to brands, sports, entertainment and e-commerce. From major marketing campaigns to powerful enterprise solutions, our work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways.
• [Production] Creative production execution, strategy, & consulting in Video, Social, Editorial, E-commerce, Film & Broadcast. • [Photography] Experienced in editorial photography, video, branding, direction, social look & feel for online retail. • [Photography] 7+ years of experience with festival and night club photography. Festivals eg: Burning Man, Lucidity, Lighting in a Bottle. • [Photography] Seasoned in studio & corporate space: services for hundreds of clients for professional headshots, graduation, corporate events. • [Advertising] Experienced with print, ad, e-commerce campaign. • [Skills] Adobe Suite (Premiere Pro, After Effects, Photoshop, InDesign, Illustrator, Lightroom); Capture One; Autodesk Maya (3D modeling and design); DSLR cameras; Film. Photography Achievements [As Photographer] • Honorable Mention [Photography] at Alameda County Fair 2018 • Best of Class, Gold Award [Photography] at Alameda County Fair 2017 • Awarded Scopio Images Best Photos of 2016 http://bit.ly/2jAoRvU • LAA 2016 Best of Show [Photography]
• Lead of Production Studios & Creative Operations. Boots on the ground daily, managing process & In-Studio + On-Location shoots. • Hired, trained, managed team of In-House Producers + lead full staff production day-to-day of 25 creatives. • Schedule Master + Lead Line Producer of Integrated Production. • Head of Talent; liaison with clients, vendors, licensee partners, high profile talent. • Own creative department finances, budget, accounting scope ~$4.5M annual. • Create and pitch new efficient processes in creative workflow, turned to long-standing established protocols. • Speaker/Presenter leading weekly creative department production, creative direction, strategy meetings. • Write and art direct stories in tandem to producing. Achievements • Pitched >> Pushed >> Lead the creative team relocation from San Francisco to Los Angeles in 2021, Ergo production budget saving of more than 3x LY. • Founding Member of the Dolls Kill LA Creative Studios in Highland Park. Studio co-creator + supporting repopulation of EQ, supplies, props of studio's physical layout. https://www.dollskill.com/
• Manage people + process in Production and Studio Creative Teams. • Absorbed + piloted social media & content production with content creators. • Ownership of Post-Production; outsourced e-commerce retouching ergo post-production budget savings of 60%. • Develop + implement company's long term digital asset management structure + retouching process. • Ownership of holistic creative budget for talent / vendors / locations / new hire rate negotiations. Achievements • Re-designed>>pitched>>executed company's new method to shoot e-commerce, editorial marketing collateral, and social during Covid-19 Pandemic. • Innovated the "Selfies-From-Home" e-commerce workflow at peak of Covid-19 Pandemic to proceed e-commerce operations.
• Optimized production efficiency time-to-site by 50%; expedited editorial shoot schedules averaging 6 weeks earlier to Marketing's deliverable deadlines. • Create and Implement core processes and operational creative workflow with Creative Director. • Lead creative meetings with Art Directors + own production meetings. • Maintained day-to-day production schedules for e-commerce + editorial in San Francisco Studios. • Go-to Project Manager to cross-functional creative teams- Studio, Social, Design, Post Production. • Manage dynamic production schedules, editorial shoot budgeting, location management, model casting, vendor management, creative strategy & marketing ideation.
• Manage and assign a dynamic Studio task workflow to creative talent. Lead of VB+P Studio. • Cut delivery times proactively managing production deliverables of print mechanicals, comps, digital & animation jobs, pitch decks, and business presentation needs for physical printed artwork. • Track, QC, report Studio department financials and develop estimates with Business Affairs team. • Produce content for pitch projects with New Business Team. • Provide fluid communication between client/ creatives/designers/internal upper management. • Clients: Audi, 3M, Reebok, Chipotle, Marriott Hotels, NFL