United States
Marketing Manager - Global Marketing (Business Marketing) • Led annual brand strategy and integrated marketing calendar across APAC (KR/JP/HK/SG/AU/NZ), aligning insights, business objectives, and seasonal moments to drive market share growth. • Revamped brand communication strategies across PR, content, social, and email, delivering 10+ brand guidelines adopted by 13 global markets. • Delivered data-driven insights on KPIs, funnel performance, and campaign effectiveness to inform strategy and optimize marketing efforts. • Established a unified insights framework, reducing inconsistencies by 40% and enhancing decision-making across teams. Marketing Specialist - APAC Brand Marketing • Led end-to-end localized creative development for Korea, strengthening brand equity and market penetration through differentiated creative approaches. • Executed ATL/BTL campaigns and managed agency partners across KR/SG/HK, overseeing budgets over $2M. • Conducted recurring market and competitive analysis across 10+ brands to identify growth opportunities and sharpen value propositions.
• Developed and implemented global and domestic marketing strategies (i.e., brand strategy, website renewal, promotional campaigns) for Cloudbric, a web security service. • Supervised, coordinated, and executed various B2C and B2B marketing channels/campaigns to raise brand awareness, drive sales, and expand partnerships in APAC, EU, and North America. • Managed and reviewed all global and domestic digital content (i.e., digital ad campaigns, internal blog posts, PRs, social media, etc.) and POSM (i.e., brochure, company guides, partner sales kit) content.
• Created various distribution channels of cloud service through inside sales, managing global SMB and enterprise-level partners from lead development to close. • Strategized and implemented new partnership models and solutions for business development of global B2B sales. • Developed and executed new partnership-related marketing strategies, leading efforts for promotions and events planning for industry exhibitions.
• Managed production and delivery of a 3-year, $200M USD project, serving as primary liaison between a domestic client and local & global vendors. • Partnered with stakeholders across multiple teams to guide operations and align on project timelines.