Philadelphia, Pennsylvania, United States
• Managed relationships with online, print, and broadcast media to secure press coverage for products and to raise brand awareness. Nominated in Forbes' annual list of America's Best Small Companies (2018 Small Giants). • Managed fast-growing affiliate marketing channel, which scaled by nearly 70% in revenue year over year. Partnered with SEO and brand marketing teams to develop and grow affiliate and influencer partnerships. Largest partners included Good Housekeeping, Brides.com, Buzzfeed, CNN Underscored, and Meredith. • Lead cause marketing initiatives and manage nonprofit giveback program, which raised $1 million in four years. • Lead an extensive re-certification process to renew Uncommon Goods' B Corporation status. Act as company liaison for B Corporation movement. • Developed communications to support causes endorsed by leadership. Coordinated feature with CNBC about CEO's advocacy for paid family leave in New York. • Managed crisis communications strategy in partnership with senior leadership.
• Managed press outreach and coordinated assets for media partners. Coordinated content for Facebook, Instagram, Pinterest, and company blog.
• Assisted PR, SEO, and social media programs. Contributed artist profiles and gift guides to company blog.
Selected from a national pool of applicants to join the Student Conservation Association's Green Cities program. • Worked with Sustainability Director to promote Highmark’s corporate sustainability initiatives through employee engagement programs and community events. • Assisted in producing Highmark’s inaugural corporate sustainability report. Shared internally by the CEO and the Sustainability Director. • Ensured that Highmark was the first to achieve the Leader level in the SWPA Sustainable Business Compact. • Lead Highmark’s involvement in the Pittsburgh Green Workplace Challenge: gwcpgh.org • Participated in monthly urban sustainability and community development workshops. Worked with Green Cities cohort to organize and lead two volunteer events with SCA. Click here to learn more about the Green Cities program: http://www.thesca.org/serve/program/green-cities