Jenica Erickson

Director of Recruiting

Canada

About

Experience

  • Career Break at null
    Jun 2026 - Present · 1 mo

    Sabbatical

  • Director of Recruiting at BetterUp
    Jun 2022 - May 2026 · 4 yrs

    At BetterUp I spent several years as Director of Talent Acquisition, spanning hiring strategy, GTM, R&D and G&A recruiting, as well as Recruiting Operations. A few areas I've gone deep on: Hiring quality & talent bar Designed BetterUp's company-wide Talent Bar and end-to-end interview architecture from scratch, including structured rubrics across all role-agnostic pillars. Fully redesigned both R&D and Sales hiring processes to increase assessment rigor and efficiency. These changes aligned the company behind a common, measurable definition of our hiring bar, tightened pass-through rates and improved quality of hire. Hiring sprints & GTM recruiting Built and led multiple hiring sprints across Engineering and GTM, including full funnel modeling, interviewer capacity planning, reporting and bolstering recruiting team capacity for sprints through contractors and agency partnerships. Recruiting operations & technology Lead full revamp of recruiting tech stack, focusing on efficiency, capability and budget, saving 50% on yearly budget through tool consolidation without compromising features & functionality. As part of this work, spearheaded the ATS migration from Greenhouse to Ashby. Led adoption of AI tooling a including HireVue, Guide/Aria for scheduling automation, and in-house built tooling to increase recruiter efficiency, assessment quality and interviewer enablement. People leadership Built and rebuilt recruiting teams across multiple cycles. Recognized by managers for analytic rigor, choice cascade, and team development that raised the bar across recruiting pods.

  • Google (12 yrs 3 mos)
    • Head of Recruiting: Google Ads, Commerce, Payments, Consumer UX and Trust
      Mar 2020 - Jun 2022 · 2 yrs 4 mos

      Led recruiting for Ads, Commerce, Payments, Trust and UX, partnering with SVP/VP leaders to drive global inclusive hiring strategies aligned with organizational goals. Surpassed prior record hiring year by 38% through process redesign that accelerated hiring velocity by 30%.

    • Head of Americas Staffing Channels
      Mar 2018 - Mar 2020 · 2 yrs 1 mo

      Led candidate pipeline strategy and delivery for Google’s 5 largest engineering profiles. Doubled the organization to 200+ across multiple US sites, including scaling two sub-teams by 5x and 2x within 9 months, including re-engineering process and strategy. Led revamp of India-based recruiting vendor operations driving savings of $1M/year.

    • Americas Staffing Channels Lead - Software Engineering
      Apr 2016 - Mar 2018 · 2 yrs

      Spearheaded candidate pipeline strategy and delivery for Software Engineering across US distributed offices (everything outside of the Bay Area). Led an organization of 60 across multiple US locations Oversaw revamp of candidate pipeline reporting infrastructure and operational model to better respond to dynamic site hiring needs.

  • Corporate Trainer (contract) at S.i. Systems
    Dec 2009 - Apr 2010 · 5 mos

    Hired as a Corporate Trainer post-acquisition to help ensure the smooth rollout of S.i. Systems' recruitment management system to the new staff. Developed the training program from scratch and conducted the associated training sessions.

  • Traveling at n/a
    May 2009 - Nov 2009 · 7 mos