Los Angeles Metropolitan Area
Results-driven professional combining client solutions, data insights, and B2B marketing expertise. A true storyteller at heart, I excel at using my creativity and communication skills to translate insights, build engagement, and provide best-in-class client experiences.
Whip Media is a technology and insights provider for the entertainment industry with a focus on improving content development, marketing, licensing and distribution. In my current role, I... -Lead data client service and custom research solutions totaling $3M ARR, serving accounts representing nearly all major network and streaming services, throughout the entire customer lifecycle. -Spearhead and execute all custom research–working directly with senior client research execs–encompassing 200+ survey projects yielding more than $1M in new or added revenue. -Provide thought leadership and analysis utilizing M&E data for industry papers, studies, press articles, videos, client decks, as well as serving as a public-facing speaker at webinars/conferences. -Serve as the top SME on data products – leading demos and pitches, working cross functionally with Sales, Marketing, PR and Product teams. -Own development and execution of Whip Media’s highly publicized annual streaming study (5+ years) – a robust US consumer survey and industry paper that reveals the shifting content consumption landscape – which has been featured in leading publications such as Variety, Deadline, and more.
-Launched the go-to-market marketing strategy for a data insights product servicing domestic and international media and entertainment companies focused on content intelligence. -Developed all messaging across internal and external channels: from value proposition, to web/social content to sales materials, videos and decks, in conjunction with brand and creative development. -Created the core tagline for product – “The Why Behind the Watch”– used for 5+ years.
As the nation’s most popular business news program, Marketplace aims to raise economic intelligence, with 18M+ listeners across 800 public radio stations and 4M+ monthly podcast downloads. In my role, I... -Managed B2B and B2C marketing, including all brand and creative initiatives for the Marketplace suite of broadcast programs, podcasts, products and events. -Developed pilot campaigns and messaging to increase brand awareness and donor contributions, spearheading first-of-its-kind audience engagement strategies across multi-marketing channels. -Served as the key Marketplace internal liaison with stakeholder teams encompassing underwriting (sponsorship), broadcast distribution (national carriage of programs), direct giving (fundraising), digital strategy and PR. -Earned the trust of award-winning journalists and editorial production teams to be an in-the-trenches partner to launch nearly a dozen podcasts that ranked on Apple Podcast top charts.
NATPE (originally known as National Association of Television Program Executives) brings the entire media ecosystem together for one of the world’s largest content marketplaces and conferences. In my role, I... -Managed development of all creative and digital media projects to fulfill NATPE’s mission in providing leading services and marketplaces for television & content executives, including a rebrand campaign. -Led creative vendors/designers and projects to generate compelling B2B attendee, exhibitor and sponsorship campaigns and hundreds of onsite collateral pieces that drove participation in the biggest content marketplace/conference in the Americas. -Developed the ‘50 and Fabulous’ campaign, creative and messaging for historic 50th NATPE marketplace event.
The Plastics Industry Association and its mega-trade show (NPE) represent the third-largest manufacturing industry in the US, attracting more than 70,000 attendees and 2,000 exhibiting companies from 120 countries. In my role, I... -Directed an award-winning integrated marketing campaign, including spearheading all messaging and campaign creative to sell exhibition space, sponsorship and attendance at the trade show. -Managed vendors, planning committees, and external agencies in multi-faceted projects, from then-burgeoning web app development and social media strategy to multi-channel marketing/ad campaigns across 100+ global media outlets. -Played an integral role in overhauling the next show cycle, moving the event to a new location for the first time in 40+ years. -In the depths of the Great Recession, which hit manufacturing particularly hard, developed and launched a high-stakes marketing campaign that succeeded in keeping this critical industry event alive, generating over a billion dollars in revenue for the supply chain and the host city.