Singapore
An effervescent brand marketer with a zest for creativity, I’ve accumulated over 10 years of experience in luxury and retail consumer goods. Always rising to the challenge, I take pride in pushing the envelope on brand building.
Regional marketing across S.E.A. & Pacific for LOUIS XIII & Rémy Martin
Regional marketing across selected S.E.A countries. Branding & PR: - Plan annual PR calendar - Develop and disseminate press kit for new timepieces, events and brand news - Manage product photoshoots and fashion spreads - Ensure branding alignment with brand CI for collaterals - Handle media queries - Manage PR clippings - Manage media list and contacts Advertising: - Full year planning of marketing and media calendar - Manage media buys & ad insertions Events: - Plan and execute regional events, local boutique/retailer events & exhibitions - Collaborate with luxury brand partners for events - Collaborate with shopping malls for events and visual merchandising opportunities - Manage event agencies & contractors Visual Merchandising: - Plan and set up window displays & animations - Manage point-of-sale materials and displays within boutique and retail shops Budget Management: - Plan and manage overall marketing budget - Oversee monthly budgets - Budget reporting to HQ
Product Marketing: - In charge of 5 key Lexus models - Product development, strategic planning and product launch - Model-life-management and sustenance - Competitive analysis and scanning - Pricing and sales trend analysis - Sales training Branding & PR: - Development of full press kit for new product launch - Handling of media queries - Ensuring branding alignment with brand CI for collaterals - Development of product USPs Advertising and Promotions: - Full year planning of Marketing and media calendar - Development and planning of branding/tactical campaigns - Management of creative & media buying agencies - Review of campaign effectiveness Events: - Collaboration with relevant brand partners - Planning and execution of luxury retail events - Evaluation of event effectiveness Overall Marketing Budget Management: - Planning and management of overall marketing budget - Oversee monthly budgets