Las Vegas Metropolitan Area
Jennifer Davies is Vice President of Strategic Communication at The Abbi Agency, where she leads integrated communications strategies for public sector and purpose-driven organizations. She is known for building high-performing, data-driven communications programs that connect with communities, build trust, and drive measurable impact. Her work spans paid media, digital, social, content, and brand—bringing together strategy, creativity, and analytics to deliver cohesive, results-driven campaigns. Jennifer has led large-scale communications efforts that have reached millions and driven meaningful outcomes. Her work includes generating 72 million impressions and 2.8 million engagements annually across social platforms, achieving engagement rates nearly double the industry average, and producing campaigns that have delivered over 40 million impressions and significant increases in event attendance, program participation, and community engagement. She has also developed innovative strategies in crisis communications, influencer marketing, executive visibility, and integrated campaign planning—helping organizations navigate complex, high-visibility environments while strengthening public perception and trust. Jennifer’s work has been recognized with the Government Social Media “Social Media Team of the Year” award, and she has been named an ELGL Top 100 Influencer in Local Government. She holds a Master of Communication Management from USC and is a Certified Digital Marketing Expert from the American Marketing Association, as well as a High Performance Leadership Master Certificate from ICMA. In addition to her professional work, Jennifer serves as an adjunct instructor at the University of Nevada, Las Vegas, where she teaches courses in social media, digital strategy, and integrated marketing, and is a frequent speaker on the evolving role of communications in today’s fragmented media landscape.
-Lead integrated communications strategy for public sector and purpose-driven clients, aligning messaging across paid media, digital, social, content, and public relations to drive measurable impact -Serve as a senior strategic advisor to executive leaders and clients, guiding high-stakes communications, public perception, and stakeholder engagement -Partner across agency disciplines to develop bold, data-informed campaigns that connect with audiences and deliver results -Shape and scale the agency’s public sector communications practice, identifying growth opportunities and supporting new business and RFP strategy -Oversee the development of messaging frameworks, campaign strategies, and executive communications that strengthen brand positioning and trust -Analyze performance data and audience insights to optimize strategies, improve outcomes, and demonstrate impact -Support crisis and issues management, ensuring timely, clear, and effective communication in complex environments -Mentor and collaborate with cross-functional teams, fostering a culture of innovation, accountability, and high performance -Build and maintain strong relationships with clients, partners, and stakeholders at the local, state, and national levels -Represent the agency through thought leadership, speaking engagements, and industry engagement
Plan and execute data-informed initiatives across all work groups for the Office of Communications Set the strategy for the department’s public relations, marketing, web, social media, and other teams by utilizing and analyzing data to enhance marketing, web optimization, content development, public relations and platform strategies across all department groups Create data-driven communications strategies, messaging, and key deliverables Provide a proactive, progressive management style among a team of 11 providing strategic thinking, flexible collaboration and strong decision-making skills Manage the digital content program for the city of Las Vegas and Las Vegas Fire & Rescue to elevate the city’s brand and presence in the community, including social media channels, the website, internal communication, Latino community outreach via digital channels, email marketing and other digital communications tools to drive visibility of the city’s strategic goals, values and employees Develop citywide management policies and digital strategies for marketing, social media and other digital properties designed to provide city employees, citizens and media with current information regarding all aspects of city operations and initiatives and to increase engagement Provide corporate communications support and strategic advice to city employees and elected officials. Work with senior management and elected officials to develop and implement various policies and strategies Act as spokesperson for the city of Las Vegas and Las Vegas Fire & Rescue, including coordinating and providing interviews and developing media strategies Set the strategy for integrated marketing campaigns including asset creation and advertising strategy Set the strategy for the city’s email marketing program for an audience of 143,000 which includes monitoring existing lists, growing subscribers and planning content
Manage the city's digital content program to elevate the city’s brand and presence in the community, including social media channels, the website, internal communication, email marketing and other digital communications tools to provide to drive visibility of the city’s strategic goals, values and employees Provide supervision, training, coaching and evaluation to staff providing digital content Develop citywide management policies and digital strategies for social media and other digital properties designed to provide city employees, citizens and media with current information regarding all aspects of city operations and initiatives and to increase engagement Provide direct support and strategic advice to city employees and elected officials in all areas of digital media management. Work with senior management and elected officials to develop and implement various policies and strategies Identify opportunities for and produce digital ads for Facebook, Instagram, YouTube and Google to achieve city goals Set the strategy for employee engagement and communications for the city’s 3,500 employees Set the strategy for improving usability and engagement on the city’s website lasvegasnevada.gov which has seen 8 million clicks in the past year Set the strategy for the city’s email marketing program for an audience of 143,000 Monitor and review analytics regularly to measure exposure and optimize digital channels Supervise the day-to-day management of social media accounts on Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube for a community of 531,000 Participate in speaking opportunities at trade conferences which includes preparing keynote presentations, case studies and assembling best practices Help provide strategy for the day-to-day management of elected City Council officials’ social media accounts including issuing statements, planning content, covering live events and providing technical support and training
Oversaw company social media accounts including Facebook, Twitter, YouTube and Instagram; planned and maintained content, resolved customer service issues, monitored search terms and engaged with key nonprofits and community leaders to promote events and partnerships Created events, plans and materials to convey newsworthy messages to local media, employees, social media audiences and internal and external stakeholders Contributed to weekly and quarterly employee newsletter Developed story ideas, crafted pitches, drafted award nominations, targeted media and achieved editorial placements in desired outlets
Launched social media channels and strategy for Nevada branch of company Managed all aspects of sales for newly launched Ambhar Tequila brand on the Las Vegas Strip Created and executed public relations initiatives for Ambhar Tequila brand Controlled ongoing maintenance/development of all sales accounts and executed strategic brand development to increase sales volume and profit Developed story ideas, crafted pitches, targeted media and achieved editorial placements in national, local and relevant out-of-market outlets Developed press releases, media alerts and other press kit materials