Hong Kong, Hong Kong SAR
Strategic Brand & Corporate Communications professional with over 7 years of experience translating complex business objectives into high-impact narratives. I specialize in aligning brand identity with organizational goals to drive reputation, stakeholder trust, and measurable growth. My expertise spans PR strategy, creative storytelling, and leading community-focused CSR initiatives that deliver both commercial and social impact. A collaborative, out-of-the-box thinker committed to breaking through tradition to amplify brand equity.
Corporate Communications | Public Relations | Branding | Sponsorships | Content Marketing | Social Media | Event Marketing | Internal Communications - Develop and lead creative concepts and storytelling frameworks for major product launches in collaboration with product/digital teams, driving significant brand consideration growth. - Manage flagship sponsorships (Sun-Live Concert, Pokemon Run, Dragon Boat Championships, BAHKC 3-Year Program) from concept to execution, ensuring seamless delivery and brand alignment. - Formulate and execute PR strategies to amplify brand visibility, achieving publicity growth. - Lead CSR collaborations and community initiatives to reinforce brand equity, generating HK$10M+ earned PR value. - Produce internal communications, executive speeches, and company memos that strengthen leadership voice and culture.
Internal communications | Corporate communications | Branding | Content marketing - Developed internal communications strategies that increased staff engagement by 20%. - Collaborated with internal teams to align brand initiatives for product launches and campaigns. - Assisted in creating press materials, social media content, corporate site updates, and speeches for senior stakeholders. - Formed internal volunteer team and managed CSR local grants with NGOs to strengthen community commitment.
Accounts: Samsonite, Swire Properties (China), Samsung
- Health rehabilitation after surgery - Took up freelances work on creative and content development - Set up and managed own online art & craft business
Account: Manulife