Bahrain
I am a self-motivated person who is always looking for opportunities to improve my skills and increase my business knowledge. Looking for a role that can contribute to my previous experience in marketing or management where I can use my creativity, co-ordination and communication skills.
- Manages all Coffee & Culinary category activities in Bahrain, including monthly forecast planning, negotiating yearly growth targets, and allocating marketing and trade spending budgets. -Acts as a coordinator between the Nestle MENA HQ and Bahrain sales team in order to deliver bottom-line commitments, execute marketing campaign implementations, new product launches, and mitigate associated risks. -Responsible for brand growth in the Bahrain retail market across all channels: modern trade, general trade and e-commerce. -Conducts monthly analysis, shopper surveys, sell-out share analysis, market visits, and monitor competitor activities by brand and segment. -Implement all activities in retail markets which includes trade marketing activations & campaigns, new product launches, and listing and pricing analysis. -Responsible for driving sales projects in Bahrain via distribution drives in general trade, leading category management discussions with key accounts, monitoring stock cover planning, leading portfolio management, spearheading channel development strategy and initiatives. -Works closely with various other functions such as the sales and brand teams, advertising & promotions, supply chain, and finance in order to execute and implement category activities. Achievements: -Conducted in-home -field visits with Ipsos to understand coffee consumers in Bahrain and build actionable plans for 2023. -Spearheaded shopper observation initiatives in 2021 -Implemented category management projects in Carrefour and Lulu for both Maggi and Nescafe which led to a category growth of +5% and 13% respectively. -Implemented the first e-commerce activation with Talabat at the peak of covid in 2020 as part of Maggi Ramadan activities. -Initiated the first collaboration with local influencers to boost local activations in Bahrain with total impression of 16K in Ramadan 2021. -Executed out-of-home ATL campaigns for Nescafe and Starbucks for the first time in Bahrain.
I worked in the BMMI consumer products division known as Nader Trading. •Re-established the Trade Marketing department through improved reporting, budgeting, and forecasting activities as well as strengthening relationships with principal partners. •Managed and implemented marketing activities in the Bahrain market for Colgate, Henkel, Yardley, Walkers, Capilano, Sara Marketing, Humana, and AlphaNexa brands. •Monitored brand sales performance, channel distribution growth, monthly promotions activities, new product launch executions, advertising & promotion expenses, ordering forecasts, competitor trends, and point of sale material implementations and communication. •Conducted market research to support new market segment entries for our brands by collecting information related to pricing, consumer behavior, profitability, and market opportunities.
• Lead projects involving the development of new product launches for primary and secondary facial tissue brands. • Coordinated and managed end-to-end projects with other cross–functional teams and departments. Kept the brand’s portfolio up-to-date through SKU rationalization projects, gathering sales and pricing data, and competitor assessment within the GCC market. • Supported R&D with product testing that meets marketing needs for product innovation. • Assisted in developing the trade marketing and brand activation plans and activity calendar for the GCC markets as well as implemented, monitored and evaluated brand activities. • Worked with creative agencies on social media campaigns, TV commercials, concept designs, packaging and product innovations, consumer behavior, and category trends. Achievements • Successfully launched several Kleenex products: Silk Limited Edition, Cubes, Soft-pack, Christmas packs, and improve secondary brands margins and artwork design. • Led and participated in cost transformation projects to improve profitability, resulting in $1.1M saved annually. • Participated in the renovation of the original Kleenex SKU throughout the product concept, testing, and consumer promotion phases.
• Managed Bahrain and Qatar markets in terms of in-store activations and marketing activities as well as evaluating the return on investment of each initiative. • Coordinated between sales and marketing departments to gather sales forecasts, NPI listings process and competitor news and promotions. • Performed regular visits to the market to understand competitors and local market trends. • Coordinated with distributors, traders, suppliers and agencies to execute in-store activations.
Graduation project -Led the planning and execution of an exciting "Old Is Gold" themed Movie Night event at Riyadat Mall. -Developed the event plan, including branding, marketing campaign, and budgeting. -Successfully approached and negotiated with sponsors to secure their involvement. -Coordinated with the project team and Riyadat management to ensure smooth event operations. -Conducted an effective marketing campaign to promote the event. -Evaluated the event's success using key performance indicators (KPIs), acceding the number of attendies by 200% vs pervious events at the Mall