Greater Chicago Area
I’m Art Director with over 15 years of experience leading packaging, digital, and e-commerce creative for consumer brands across CPG, retail, and DTC. My work sits at the intersection of brand storytelling and performance, with a strong focus on creating visually elevated, technically precise design that scales across channels. I’ve led projects from early concept through production and launch, partnering closely with marketing, product, and operations teams to deliver cohesive brand systems, packaging, and digital campaigns. I’m especially experienced in Amazon A+ content, PDPs, and integrated digital assets, where clarity, craft, and conversion all matter. I’m known for strong art direction, attention to detail, and the ability to connect strategy to execution. I thrive in collaborative, fast-paced environments and enjoy mentoring other designers while maintaining a high bar for creative quality. I’m excited by brands that value thoughtful design, strong storytelling, and work that connects meaningfully with customers.
Lead design and execution of Amazon DSP campaigns and Walmart digital ads, creating visually compelling assets optimized for engagement and conversion. Develop and maintain Amazon Brand Story and A+ content, ensuring consistency with brand guidelines and driving improved PDP performance. Collaborate with marketing, product, and e-commerce teams to deliver high-impact creative solutions across multiple categories. Apply data-driven insights to optimize creative, resulting in stronger click-through rates, improved discoverability, and enhanced brand presence. Work independently in a fast-paced, remote environment, managing multiple projects with tight deadlines while maintaining pixel-perfect execution.
Directed branding, packaging, and visual identity for Bolts Cards, an indie tabletop game rooted in skateboarding culture. Designed logo, packaging, over 60 custom illustrated cards, and social media ads, balancing visual impact with functional clarity. Produced print-ready files, marketing assets, and brand guidelines to support launch and future growth. Collaborated with stakeholders to ensure consistent, high-quality creative across channels.
Led concept-to-execution creative across packaging, digital campaigns, Amazon A+ content, email, and retail marketing for multiple pet wellness brands, delivering cohesive visual systems across high-visibility consumer touchpoints. Partnered cross-functionally with marketing, product, and e-commerce teams to align creative with launch strategy and performance goals, improving clarity, consistency, and speed to market. Elevated brand expression across channels by introducing stronger design standards, refining visual systems, and art directing key assets to ensure premium, on-brand execution. Directed photoshoots and asset creation, building scalable libraries that reduced reliance on external vendors and improved long-term creative efficiency. Mentored designers through hands-on art direction and feedback, raising the overall quality and consistency of campaign execution.
Led creative development for Amazon, Walmart, and DTC marketing assets across brands including Hydroflask, OXO, Wilton, and Revelist. Designed Revelist packaging, PDP tiles, and A+ content, contributing to a successful Amazon launch and Top 100 category placement. Produced performance-driven digital ads (DSP, display, social) optimized for conversion. Partnered with marketing and product teams to define visual strategy and ensure brand consistency across campaigns. Mentored junior designers and guided workflow improvements, elevating team creative standards.