Netherlands
Executive Commercial Leader with over 20 years of experience driving profitable growth, leading complex commercial organizations and delivering commercial and organizational transformation across the Benelux. I have held senior leadership and board-level roles with full P&L responsibility, operating in both B2B and B2C environments. I combine strategic vision with hands-on execution, enabling organizations to accelerate growth, improve margins and build future-ready commercial capabilities. My leadership style is people-first, data-driven and outcome-oriented. I create clarity on direction, build ownership at all levels and translate insights into action. I work effectively across commercial, operational and functional teams, aligning strategy, execution and performance management to deliver sustainable results. Key strengths include: • Commercial & P&L leadership • Growth strategy and market expansion • Commercial and organizational transformation • Pricing, revenue and margin optimization • Customer and partner strategy • Data-driven decision making • Building and developing high-performing leadership teams Motivated by growth, impact and collaboration. I enjoy leading change, unlocking potential in people and organizations, and creating long-term value for customers and stakeholders.
• Executive leadership role with full P&L responsibility (€350m) • End-to-end accountability for commercial strategy, execution and performance • Leadership of large, multi-disciplinary commercial and support teams across Benelux Selected impact: • Accelerated revenue growth and improved profitability • Expanded international operations within the Benelux • Introduced data-driven performance management and governance • Led acquisitions and post-merger integrations • Developed new business models, channels and growth platforms • Improved customer satisfaction and long-term partnerships
• Senior commercial leadership roles with EBIT and revenue accountability • Led national and international customer portfolios • Responsible for long-term commercial strategies and complex negotiations • Drove organizational and commercial change initiatives
Afstudeeropdracht bij Albert Heijn om een reductie/efficiëntieslag te maken in inkomende logistieke stromen vanuit de wereld naar Nederland.