Brussels, Brussels Region, Belgium
Experienced Marketing Director with a demonstrated history of working in automotive, technology, retail and telecom industry. Love building brands. Skilled in Digital Transformation, Consumer Experience, Management, Multi-channel Marketing, Marketing Strategy, Digital Marketing, and Social Media. Passionate about Marketing and Communication. Eager to learn more, every day.
Marketing is a global organization that supports our short-term sales ambitions and our brand-building aspirations to drive long-term growth and prepare to become a Direct-to-Consumer brand. The team is responsible for global marketing activities covering marketing strategy, content creation and brand management, media, martech, direct digital (CRM), channel marketing,. Implement a Marketing Operations set-up for multiple European markets, moving the transformation of Volvo Cars marketing strategy towards our brand vision and growth pillars.
Head of Marketing & Branding team Develop and execute Volvo Car BeLux Marketing strategy Owned Media, CRM, Event and Paid Media responsibility Manage Marketing ASP budget Ensure BeLux market share growth Product launches & performance marketing Build Brand equity & drive change Align with international strategy & direct report to Volvo Car HQ
Overall responsibility of the Volvo Cars BeLux Brand Identity. Consumer and Brand Experience. Brand campaigns for Belgium & Luxembourg. Data, CRM and owned media. Social Media Consumer Journey Digital transformation Long term marketing strategy and Business Transformation
Global Responsible Digital Marketing of Cinionic, the cinema Joint Venture of Barco Drive global digital change Customer Journey mapping, Digital Marketing strategy Marketing Automation development (Salesforce) Manage sales growth through digital channels and all touch points Digital, inbound re- marketing, SEO, SEA, content and social strategy Across departments optimize digital impact and efficiency
Responsible for driving the global cinema marketing & communication strategy. Manage brand delivery and consistency across all markets. Implement a new company structure and drive change within the team. Management of the global marketing team in a Matrix organization. Received B2B bronze marketing award for best integrated GTM campaign
Global Marketing Manager Cinema Define the key objectives and target groups Develop global marketing campaign plans Liaise with the regional marketing managers Implement global plans with a regional communication and demand generation plan Build data-driven marketing campaigns by segmenting and targeting customers Providing end-to-end campaign management About Barco: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.1 billion euro in 2016.
Responsible for the Digital Marketing of Cinionic, the cinema Joint Venture of Barco Drive global digital change Salesforce Implementation across the company (SalesCloud + Salesforce Pardot) Customer Journey mapping, CDP Manage sales growth through digital channels and all touchpoints Digital, inbound re-marketing, SEO, SEA, content, and social strategy Across departments optimize digital impact and efficiency
Cinionic, a Barco Joint Venture, launched April 2018 Responsible for driving the global cinema marketing & communication strategy Manage brand delivery and consistency across all markets Implement a new company structure and drive change within the team Drive Barco and Cinionic teams for successful global launch campaigns Team management of the global communications team Received B2B bronze marketing award for best integrated GTM campaign
Implementation of the marketing strategy in Belgium & Luxembourg Build Huawei brand in Belux. Increase brand awareness and brand preference Supervise all campaigns & budget Drive and monitor all business communication, sponsoring & events Developing close relationships with media, PR & marketing agencies Received SPRINT AWARD: individual outstanding contribution award About Huawei: Huawei is a leading global information and communications technology solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end advantages in telecom networks, devices and cloud computing. We are committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world’s population.